ITC Ltd. is going all-in on baby care. The FMCG giant has signed off on a deal to acquire the remaining 73.5% stake in Mother Sparsh Baby Care Pvt. Ltd., a young Ayurvedic brand that’s carved out a name in the natural baby products space. With this move, ITC now owns the company outright, bringing its total investment in Mother Sparsh to Rs 126 crore.
To seal the deal, ITC will be putting in Rs 81 crore—a mix of fresh capital and buying out existing shareholders.
For Himanshu, the founder and CEO of Mother Sparsh, this is a full-circle moment. “ITC believed in us early on, and it’s exciting to see them backing us even more strongly now. We’ve always aimed to create honest, effective products for Indian parents, and now we can do that on a much larger canvas,” he said.
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Founded with a vision to bring Ayurveda into modern baby care, Mother Sparsh has built a portfolio that includes everything from natural wipes and shampoos to health and hygiene essentials. A lot of that growth has been powered by their digital-first model—selling directly through their own website as well as major e-commerce platforms. The brand is currently clocking an annual revenue run rate of over Rs 110 crore.
For ITC, this isn’t just about baby lotion and wipes. The move lines up with its broader push under the ‘ITC Next’ strategy, which focuses on future-ready categories and digitally-driven brands.
“This is more than an acquisition—it’s a strategic leap into a category that’s growing fast and resonates deeply with the Indian consumer,” said Sameer Satpathy, who heads the Personal Care division at ITC. “Mother Sparsh has done the hard work of building a brand grounded in trust, innovation, and Indian values. Now, we’re here to scale it.”
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With ITC’s resources and Mother Sparsh’s niche expertise, this partnership could shake things up in a space where trust is everything and consumers are shifting toward clean, conscious choices.
