In a bold step toward strengthening its health-forward foods portfolio, ITC Ltd. has signed a deal to fully acquire Sresta Natural Bioproducts Pvt. Ltd., the company behind 24 Mantra Organic, one of India’s most well-known organic food brands. The all-cash transaction is valued at Rs 472.5 crore.
This acquisition gives ITC 100% control of the Hyderabad-based company and its extensive lineup of over 100 certified organic products—ranging from staples like rice and flour to spices, oils, and even beverages. The company also has a strong presence in global markets, especially among Indian communities abroad who rely on its offerings for a taste of home.
The deal includes Rs 400 crore to be paid upfront, with an additional Rs 72.5 crore potentially payable over the next two years, depending on performance milestones. The share transfer is expected to close in the first quarter of FY 2025–26, barring any delays.
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For ITC, this is more than just another acquisition. It’s a calculated move that aligns with its larger game plan—‘ITC Next’, an initiative focused on building a modern, diverse portfolio that caters to changing consumer tastes, particularly in the wellness and sustainability spaces.
Hemant Malik, Executive Director of ITC, said the addition of 24 Mantra Organic fits perfectly with the company’s growing range of nutrition-driven foods. “They’ve built not just a brand, but a solid supply chain that ensures authenticity and trust. We’re excited to take it to the next level,” he shared.
24 Mantra Organic has long stood for clean, conscious eating and ethical sourcing, and that mission isn’t changing. Founder and Managing Director Rajashekar Reddy Seelam emphasized the shared values between the two companies: “We started with the idea of supporting farmers and providing truly healthy options to consumers. With ITC’s reach and innovation muscle, we can now scale that mission like never before.”
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The deal places ITC squarely in the growing organic food space—one where trust, traceability, and clean labels are not just nice-to-haves, but must-haves. With demand rising both in India and abroad, this acquisition gives ITC a powerful edge in winning over the next generation of health-conscious eaters.
