ITC has officially taken over Sresta Natural Bioproducts, the company behind the popular organic food brand 24 Mantra Organic, in a deal worth ₹472.5 crore. This marks a bold step by the diversified conglomerate to deepen its presence in the booming organic foods space.
The acquisition, finalized on June 13, 2025, gives ITC full ownership of Sresta Natural Bioproducts Private Limited (SNBPL). Out of the total deal value, ₹400 crore was paid upfront, with the remaining ₹72.5 crore set to be paid out over the next two years.
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SNBPL, founded in 2004, is one of the early movers in the Indian organic food market. Its portfolio features over 100 certified organic products—from staples like rice and pulses to spices, oils, and ready-to-drink beverages. It also boasts a strong international footprint, especially among Indian communities abroad, with two subsidiaries—Fyve Elements LLC in the US and Sresta Global FZE in the UAE.
According to ITC, this acquisition aligns with its plan to build a “future-ready” food business that caters to evolving consumer preferences. Health-focused eating, sustainability concerns, and premium grocery habits are driving more Indian consumers toward organic options. ITC wants to be front and center in this shift.
SNBPL isn’t just a retail brand; it’s deeply rooted in organic farming. The company works directly with around 27,500 farmers across 10 Indian states, covering nearly 1.4 lakh acres of certified organic farmland in 71 farming clusters. In FY 2023–24, it posted a revenue of ₹306.1 crore.
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By bringing 24 Mantra Organic under its wing, ITC is not only acquiring a brand—it’s tapping into a movement that’s reshaping how India eats.
