India’s travel gear market is undergoing a quiet revolution. The once predictable world of luggage—dominated by a handful of legacy players—is being challenged by a new generation of brands that put design, utility, and identity front and center. For today’s buyers, a bag isn’t just a bag—it’s a reflection of lifestyle and purpose.
Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad
Among the disruptors, Mumbai-based Fur Jaden has carved out a noticeable presence. Launched in 2015 by husband-wife duo Sahil and Karishma Bansal, the brand has built its reputation on innovation and consumer insight. Think backpacks with built-in USB charging ports and anti-theft features like RFID-blocking compartments—Fur Jaden wasn’t just following global trends, it was setting new ones for Indian consumers.
What’s striking is that the company has remained profitable since day one, a rarity in the D2C space. And now, nearly a decade in, Fur Jaden is stepping into a new chapter. It recently raised Rs 9.5 crore in a Pre-Series A round, led by Gruhas Collective Consumer Fund. This marks the first time the brand has taken outside capital.
The fresh funding will be channelled into multiple directions—strengthening core teams, launching new product verticals, expanding its manufacturing capabilities under the Make in India initiative, and growing its offline footprint across key markets.
Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market
In a detailed conversation with IndiaRetailing, Sahil Bansal shared the journey from bootstrapped beginnings to becoming a standout name in a fast-growing market expected to hit $16 billion by 2025. With a loyal online following and a clear expansion roadmap, Fur Jaden is gearing up to go from being a niche favourite to a household name in travel gear—one sleek backpack at a time.
