Deepinder Goyal, Founder and CEO of Zomato — now rebranded as Eternal — has shot down a viral Reddit post that painted a grim picture of the company’s current state.
The anonymous post accused Eternal of losing ground to competitors like Zepto Cafe and Swiggy, claiming that internal chaos, questionable new rules, and a toxic work culture were taking a toll on the company. One of the more explosive allegations was that Eternal employees were being forced to order food exclusively from Zomato, with a quota of seven orders a month — and that management was tracking who complied.
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Responding on X (formerly Twitter) over the weekend, Goyal called the claims “utter nonsense” and firmly denied that Eternal was bleeding market share or forcing its employees to use the platform. “Freedom of choice is something we stand for vehemently,” he wrote, adding, “It’s embarrassing to even have to respond to this, but I’m doing it because so many people reached out with concerns. Thanks to everyone who checked in — appreciate it.”
The Reddit post, which quickly gained attention online, alleged that during a recent internal meeting, Eternal’s leadership admitted they were losing significant market share and reacted with panic-driven decisions. It also claimed that Rakesh Ranjan, CEO of Eternal’s food delivery business, tried to rally the team in a Slack town hall on Monday — but was apparently removed from his position by Wednesday.
The post painted a picture of leadership musical chairs, mounting internal confusion, and a company focused only on short-term numbers rather than long-term stability. It also claimed that overworked and underpaid delivery partners were leaving Eternal in droves for better pay at competing platforms.
In a statement issued last Thursday, Eternal clarified that Rakesh Ranjan had not resigned and any leadership changes were part of normal organizational realignment aimed at boosting efficiency.
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Despite the social media uproar, Goyal insisted that the core business remains strong and Eternal continues to be on solid footing — no matter what anonymous insiders may be saying online.
