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Sunday, February 16, 2025

Cardboard Reinvented: How Amazon is Providing Free Beds at the Maha Kumbh Mela

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At the 2025 Maha Kumbh Mela, Amazon India is introducing an innovative initiative called Dibbon Se Badhkar, turning its signature cardboard packaging into portable beds for the attendees. The aim is to offer comfortable, free resting spots for those visiting the grand event.

A substantial number of these beds will be set up at the lost and found center, while others will be distributed for general public use. Additionally, beds will be provided to the Kumbh Police Karmacharis and the medical staff at the Kumbh hospital to ensure they are well-rested and ready to assist.

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Pragya Sharma, Director of Marketing at Amazon India, commented, “Our mission is to make life easier for our customers, and our trusted Amazon boxes are a symbol of that commitment. By repurposing them into beds, we saw a unique chance to contribute in a meaningful way to the comfort of Maha Kumbh Mela attendees.”

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Amazon teamed up with Ogilvy as the creative partner, with a specialized team of fabricators working to bring the concept to life. These beds have undergone rigorous testing to ensure their durability and safety, especially considering the challenging local conditions.

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