Lucknow-headquartered Better Nutrition, a startup tackling malnutrition through everyday staples, is setting its sights high. The company is targeting a revenue of ₹100 crore in FY27, a nearly 9X leap from its current turnover of ₹11.5 crore in FY25, by betting big on quick commerce and aggressive expansion in tier-2 and tier-3 towns.
Speaking to Financial Express, Prateek Rastogi, Co-founder and CEO, said the brand expects to close FY26 at ₹27 crore, thanks to wider retail distribution and a new wave of product launches tailored to regional demand.
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Co-founded by Aishwarya Bhatnagar, Better Nutrition works with over 20,000 farmers across India through its grassroots supply chain model branded as ‘Kisan Ki Dukan’. The idea is simple yet powerful: provide farmers with biofortified seeds—naturally rich in zinc, iron, calcium, and protein—and source the enriched harvest directly from them. The approach cuts out middlemen while ensuring nutrient-packed food reaches Indian households without altering consumer habits or hiking prices.
“Our mission is to enrich daily staples like atta and rice with critical micronutrients—without asking consumers to change what they eat or spend more,” said Bhatnagar.
The company initially gained traction with biofortified wheat flour and rice, and is now expanding into a wider range including zinc and iron-rich pulses and high-protein rice. It is actively investing in R&D and strengthening its leadership team to support this growth.
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A big turning point came earlier this year when Better Nutrition appeared on Shark Tank India Season 4 in February. Since then, monthly revenue has grown nearly tenfold—from ₹10 lakh to over ₹1 crore—firmly placing the startup in India’s fast-evolving nutrition economy.
