There was a time when emotions weren’t typed out or sent with a double-tap. Before WhatsApp stickers and auto-generated birthday wishes took over, people actually went out of their way to pick the perfect greeting card — one that felt just right. Those vibrant, glossy cards with quirky shapes and heartfelt messages weren’t just bits of printed paper; they were small gestures that meant a lot and were often tucked away for years as keepsakes.
Back then, Archies wasn’t just a store — it was the place to be if you wanted to express how you felt without fumbling for the right words. It all started humbly in 1979 when a young Anil Moolchandani took a Rs 12 order from a customer in Lucknow. That one slip of paper marked the beginning of what would soon become a household name.
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By 1984, Archies was already rubbing shoulders with global giants, teaming up with Walt Disney to put Mickey and Donald on Indian shelves. In 1987, the brand introduced the Archies Gallery format in Delhi’s Kamla Nagar, and by the early ’90s, it had hit the 100-store mark.
Today, with over 550 outlets in 66 cities — some owned, others franchised — Archies has evolved beyond cards. The brand now offers everything from mugs and photo frames to perfumes and plush toys, shifting gears as India moved online.
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But Archies isn’t done yet. With a redesigned website, bold international goals, and new-age store formats in the pipeline, the brand is preparing to write its next chapter — one that still puts emotion first, just in newer packaging.
