Ochre Spirits is strengthening its premium portfolio with the launch of two new gin variants, Original Dry Gin and Plum Citron Gin, as it accelerates its expansion strategy and targets ₹145 crore in revenue over the next three years. The Goa based craft spirits player, which already has a presence in markets such as Goa, Maharashtra, Karnataka, and Puducherry, is now preparing for a broader national rollout, with plans to expand into seven states and 34 cities in the coming fiscal year. This move reflects the company’s intent to capitalize on the growing consumer shift toward premium and craft alcoholic beverages in India.
The newly introduced products are positioned to cater to distinct consumer segments within the evolving gin category. The Original Dry Gin, with its classic botanical profile, is aimed at consumers seeking a more traditional and refined gin experience, while the Plum Citron Gin offers a fruit forward flavour designed to appeal to younger, experimental audiences. Both variants are bottled at 40 percent ABV and are aligned with global quality benchmarks, reinforcing the brand’s premium positioning. Through these launches, Ochre Spirits is looking to deepen its engagement within both on trade channels such as bars and restaurants as well as modern retail environments where premium spirits are gaining traction.
The company’s revised revenue target of ₹145 crore, up from an earlier projection of ₹100 crore, underscores the strong momentum within the craft spirits segment. According to founder John Royerr, the category is witnessing a shift from initial experimentation to more consistent consumer preference, with buyers increasingly opting for differentiated and high quality offerings. This transition is being driven by changing consumption patterns, rising disposable incomes, and greater exposure to global drinking trends, particularly among urban consumers.
Ochre Spirits’ broader portfolio already includes products in the rum and vodka categories, allowing it to build a diversified presence within the premium spirits space. The addition of gin further strengthens its offering and enables the brand to participate in one of the fastest growing segments within the alcohol industry. In recent years, gin has seen a resurgence in India, supported by the rise of craft distilleries and increasing demand for artisanal, flavour driven beverages.
The company’s expansion strategy is focused on scaling distribution and ensuring availability in markets where demand for premium spirits is growing. By entering new states and cities, Ochre Spirits aims to build stronger brand visibility and capture a larger share of the organised alcohol market. This approach also involves strengthening partnerships with on trade establishments and modern retail platforms, which play a crucial role in driving product discovery and consumer trial in the premium segment.
Overall, Ochre Spirits’ latest product launches and expansion plans highlight its ambition to emerge as a significant player in India’s craft spirits landscape. By combining product innovation with a focused distribution strategy, the company is positioning itself to leverage the ongoing premiumisation trend while building a scalable and future ready business in the evolving alcoholic beverages market.
