Beverages

Maharashtra FDA Chief Rajesh Narvekar Issues Stern Warning: Licenses to Be Cancelled for Food Safety Violations Under FSSAI Act

Hotels & Restaurants
Maharashtra’s Food and Drug Administration (FDA) has issued a stern warning to food businesses across the state, cautioning them against violations of food safety regulations. In a recent announcement, FDA Commissioner Rajesh Narvekar emphasized that strict...

Kylie Jenner Expands Sprinter into Wellness with k2o Skin Hydration Line

Beauty
Kylie Jenner is extending her beverage brand Sprinter beyond alcohol with the launch of k2o, a new functional hydration line positioned at the intersection...

The Better For You Co. Acquires Kombucha Town, Expands Gut Health Portfolio

Beverages
The Better For You Company has acquired the assets of Kombucha Town and its extension brand Live Seltzer out of Chapter 11 bankruptcy, marking...

Proda Launches Protein Soda, Blends Functionality with Everyday Consumption

Beverages
Proda has officially entered the functional beverage market with a differentiated proposition: a protein-infused soda designed for everyday lifestyle consumption rather than gym-focused use...

Ochre Spirits Expands Gin Portfolio, Targets ₹145 Crore Revenue with Pan India Growth Push

Beverages
Ochre Spirits is strengthening its premium portfolio with the launch of two new gin variants, Original Dry Gin and Plum Citron Gin, as it...

Fun Times Soda Expands into Chicago & NYC, Targets the “Middle Space” in Beverages

Beverages
Nostalgia-led beverage brand Fun Times Soda Pop is accelerating its national expansion with new Direct-Store-Delivery (DSD) partnerships in Chicago and New York City. The...

Sunny Beaches Gains Rapid Traction in Karnataka with 3% Market Share

Beverages
Homegrown beer brand Sunny Beaches, backed by SOM Group’s Woodpecker Distilleries and Breweries, is quickly emerging as a strong challenger in Karnataka’s competitive beer...

Sazerac Scoops Up Dirty Shirley to Strengthen Its RTD Playbook

Beverages
Global spirits giant Sazerac Company has acquired Austin-based RTD brand Dirty Shirley, marking a strategic push into nostalgia-driven, high-growth ready-to-drink cocktails. The deal, announced...

DryWater Eyes $100M Milestone as It Scales the “Next Liquid I.V.” Playbook

Beverages
Emerging hydration brand DryWater is rapidly scaling its presence in the competitive functional beverage market, with projections to reach $100 million in sales by...

Kelly Slater’s Freaks of Nature Enters Functional Hydration with “Inside-Out” Sun Care

Beverages
Performance skincare brand Freaks of Nature, co-founded by surfing legend Kelly Slater, has expanded into ingestible wellness with the launch of its Skin Support...

Brown-Forman Plans New Premium Spirit Launches in India Amid Luxury Liquor Boom

Beverages
US spirits giant Brown-Forman, best known for producing Jack Daniel's, is planning to introduce several premium alcohol brands in India over the next two...

Rapper Badshah’s Vodka Brand Shelter6 Generates ₹5.46 Crore in Three Months

Beverages
Premium vodka label Shelter6, co-founded by rapper Badshah in partnership with Cartel Bros, has reported revenues of ₹5.46 crore within three months of launch,...

Starbucks Expands Retail Portfolio with High-Protein Bottled Coffee Line

Beverages
Global coffee chain Starbucks is extending its protein-focused beverage strategy from cafés to supermarket shelves with the launch of Starbucks Coffee & Protein, a...
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