Beverages

Maharashtra’s Food and Drug Administration (FDA) has issued a stern warning to food businesses across the state, cautioning them against violations of food safety regulations. In a recent announcement, FDA Commissioner Rajesh Narvekar emphasized that strict...

DryWater Eyes $100M Milestone as It Scales the “Next Liquid I.V.” Playbook

Emerging hydration brand DryWater is rapidly scaling its presence in the competitive functional beverage market, with projections to reach $100 million in sales by...

Kelly Slater’s Freaks of Nature Enters Functional Hydration with “Inside-Out” Sun Care

Performance skincare brand Freaks of Nature, co-founded by surfing legend Kelly Slater, has expanded into ingestible wellness with the launch of its Skin Support...

Brown-Forman Plans New Premium Spirit Launches in India Amid Luxury Liquor Boom

US spirits giant Brown-Forman, best known for producing Jack Daniel's, is planning to introduce several premium alcohol brands in India over the next two...

Rapper Badshah’s Vodka Brand Shelter6 Generates ₹5.46 Crore in Three Months

Premium vodka label Shelter6, co-founded by rapper Badshah in partnership with Cartel Bros, has reported revenues of ₹5.46 crore within three months of launch,...

Starbucks Expands Retail Portfolio with High-Protein Bottled Coffee Line

Global coffee chain Starbucks is extending its protein-focused beverage strategy from cafés to supermarket shelves with the launch of Starbucks Coffee & Protein, a...

OoMee Raises $13M to Take Seaweed-Powered Nutrition Mainstream

Marine nutrition is gaining momentum in the functional beverage space. Aqua Theon, founded by Forbes Japan 100 honoree Alissa Miky, has closed a $13...

Throne Sport Coffee Raises $10M, Lands Big Geyser to Power NYC Expansion

Functional beverage startup Throne Sport Coffee has secured $10 million in fresh funding as it accelerates plans for nationwide growth. The round marks a...

UPDATE Ushers in a New Energy Era with Kim Kardashian as Co-Founder, Secures 4,000-Store Walmart Rollout

Functional beverage brand UPDATE is entering a pivotal growth phase, unveiling a comprehensive brand refresh while announcing that global entrepreneur and media personality Kim...

Sazerac Expands India Play with Premium Bourbons, RTDs and Flavoured Whiskeys

Global spirits major Sazerac is accelerating its expansion in India with a multi-category strategy spanning premium bourbons, ready-to-drink (RTD) beverages and flavoured whiskeys, positioning...

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