Beverages

Fun Times Soda Expands into Chicago & NYC, Targets the “Middle Space” in Beverages

Nostalgia-led beverage brand Fun Times Soda Pop is accelerating its national expansion with new Direct-Store-Delivery (DSD) partnerships in Chicago and New York City. The...

Sunny Beaches Gains Rapid Traction in Karnataka with 3% Market Share

Homegrown beer brand Sunny Beaches, backed by SOM Group’s Woodpecker Distilleries and Breweries, is quickly emerging as a strong challenger in Karnataka’s competitive beer...

Sazerac Scoops Up Dirty Shirley to Strengthen Its RTD Playbook

Global spirits giant Sazerac Company has acquired Austin-based RTD brand Dirty Shirley, marking a strategic push into nostalgia-driven, high-growth ready-to-drink cocktails. The deal, announced...

DryWater Eyes $100M Milestone as It Scales the “Next Liquid I.V.” Playbook

Emerging hydration brand DryWater is rapidly scaling its presence in the competitive functional beverage market, with projections to reach $100 million in sales by...

Kelly Slater’s Freaks of Nature Enters Functional Hydration with “Inside-Out” Sun Care

Performance skincare brand Freaks of Nature, co-founded by surfing legend Kelly Slater, has expanded into ingestible wellness with the launch of its Skin Support...

Brown-Forman Plans New Premium Spirit Launches in India Amid Luxury Liquor Boom

US spirits giant Brown-Forman, best known for producing Jack Daniel's, is planning to introduce several premium alcohol brands in India over the next two...

Rapper Badshah’s Vodka Brand Shelter6 Generates ₹5.46 Crore in Three Months

Premium vodka label Shelter6, co-founded by rapper Badshah in partnership with Cartel Bros, has reported revenues of ₹5.46 crore within three months of launch,...

Starbucks Expands Retail Portfolio with High-Protein Bottled Coffee Line

Global coffee chain Starbucks is extending its protein-focused beverage strategy from cafés to supermarket shelves with the launch of Starbucks Coffee & Protein, a...

OoMee Raises $13M to Take Seaweed-Powered Nutrition Mainstream

Marine nutrition is gaining momentum in the functional beverage space. Aqua Theon, founded by Forbes Japan 100 honoree Alissa Miky, has closed a $13...

Throne Sport Coffee Raises $10M, Lands Big Geyser to Power NYC Expansion

Functional beverage startup Throne Sport Coffee has secured $10 million in fresh funding as it accelerates plans for nationwide growth. The round marks a...

UPDATE Ushers in a New Energy Era with Kim Kardashian as Co-Founder, Secures 4,000-Store Walmart Rollout

Functional beverage brand UPDATE is entering a pivotal growth phase, unveiling a comprehensive brand refresh while announcing that global entrepreneur and media personality Kim...

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