Lucknow, June 2025 — The iconic LA-born label Juicy Couture has officially landed in India with the launch of its first exclusive store, choosing the regal city of Lucknow as its debut location. Nestled inside the upscale Phoenix Palassio Mall, the boutique marks the brand’s full-fledged entry into Indian retail, bringing with it an unapologetically glamorous collection that blends Y2K nostalgia with contemporary cool.
The store features a complete lineup of Juicy’s signature pieces — from its cult-favorite velour tracksuits and stylish lingerie to travel-ready luggage, luxe handbags, and statement accessories that define the brand’s playful-yet-polished persona.
Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market
This move follows the recent introduction of Juicy Couture’s bag collection in India, a collaboration between Brand Concepts Ltd. and global licensing giant Authentic Brands Group. The bag line hit Indian shelves earlier this year in March and has already stirred excitement among fashion-forward consumers.
Speaking about the new launch, Nabendu Chakraborty, COO of Brand Concepts Ltd., said, “Lucknow has a distinct charm and cultural depth — the perfect setting for a brand like Juicy that stands for individuality, flair, and confidence. We kicked off the opening with an intimate sundowner and a high-energy fashion walk that captured the brand’s vibrant energy and modern edge.”
The opening builds on Juicy Couture’s growing buzz in India, following earlier influencer-led campaigns and high-profile collaborations with personalities such as Chitrangada Singh and Alanna Panday.
Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad
With its first dedicated outlet now open, Juicy is betting big on India’s rising appetite for premium fashion with an attitude.
