TCL, one of the most recognizable names in the world of consumer electronics, has decided to extend its partnership with cricket icon Rohit Sharma for another year. This renewed collaboration reflects more than just a brand endorsement—it’s a shared journey built on values like consistency, innovation, and a deep connection with Indian audiences.
Represented by Rise Worldwide, Rohit has long been admired for his composed leadership and sharp game sense. Whether he’s anchoring a chase or pulling off a captain’s masterstroke, his presence on the field mirrors TCL’s approach—smart, steady, and designed to deliver when it matters most. That alignment makes Rohit a natural fit for TCL’s philosophy of living fully in the moment.
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Speaking on the continued partnership, Philip Xia, General Manager of TCL India, shared, “It’s a pleasure to have Rohit as part of our journey for a second consecutive year. He brings not just star power but also a work ethic and mindset that echoes what we strive for as a brand. We’re excited about what lies ahead and the impact we can make together.”
Rohit Sharma added his thoughts as well: “I’m glad to carry forward this relationship with TCL. I admire their focus on staying ahead of the curve with technology, and that’s something I relate to personally. Our goal is simple—to encourage people to find meaning in the everyday and make the most of every moment.”
As TCL continues growing its footprint in India, it’s not just about tech specs or product lines. The brand is doubling down on its mission to be part of people’s daily lives—through smarter TVs, AI-driven appliances, and experiences that make homes feel more connected. With Rohit on board, TCL is poised to make that connection even more personal.
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This extended partnership isn’t just a marketing move—it’s a celebration of those who perform with heart, lead with integrity, and inspire millions along the way.
