Myntra is turning up the heat in the content-commerce field. The fashion e-commerce giant has just dropped Glamstream, its new shoppable content hub. A blend of entertainment, style cues, and instant shopping. In its first phase alone, Glamstream is offering over 500 hours of binge-worthy content. Think music videos, styling guides, travel edits, and even wedding fashion. Now, Myntra is a platform where watching meets wearing.
Leading this bold move, Myntra has teamed up with music label 0075 Penentertainment to make a serious pop culture splash. They’re the official fashion partner for Badshah’s hotly anticipated track “Jordan”. It is India’s first shoppable multi-brand music video. You can see seventeen curated looks straight from the video. If you want one, just tap into Glamstream and shop for the fits.
Glamstream is deeply rooted in today’s creator-led culture. It launches with an impressive library that’s ready to binge. With over 100 celebrities, it’s got insights, personalities, and a whole vibe. From 15 exclusives to 4,000+ episodes across formats like music, vlogs, podcasts, fictional series, and even talk shows, it’s a whole streaming universe inside an app. That’s not all. UGC (Ultimate Glam Clan), Myntra’s buzzing creator community of over a million, is integrated into real people, real style, and real influence.
The platform will also showcase exclusive drops by Vijay Deverakonda, Tabu, Zeenat Aman, Raveena Tandon, Tamannaah Bhatia, Khushi Kapoor, Bhumi Pednekar, Malaika Arora, and others in the Bollywood, OTT, and digital fraternity. Get ready for fearless styles, inside tips, and big fashion moments.
Chief Marketing Officer at Myntra, Sunder Balasubramanian, provided a vision on the move: We are excited about partnering with so many amazing voices to change the landscape of lifestyle shopping. With Glamstream, we are transforming how India shops and gets inspired. Young shoppers want fun, fast, and fresh, and Glamstream is all of that.”
Accessing Glamstream is simple. It lives right inside the Myntra app. Just tap the floating action button on the homepage, and you’re in.
As the digital world gets louder, good content remains the best magnet. With Glamstream, Myntra is betting on it by bringing binge-watchers and binge-shoppers to the same runway.
