Male, Maldives — The Maldives has tapped into star power to boost its global tourism profile, bringing on Bollywood A-lister Katrina Kaif as its official global brand ambassador. The announcement was made by the Maldives Marketing and Public Relations Corporation (MMPRC) just as the island nation rolled out its latest Summer Sale Campaign—a move aimed at luring more international travellers in the months ahead.
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The decision to bring Kaif onboard isn’t just about celebrity appeal; it’s a calculated move to tap into her immense global following. With fans across India, the Middle East, and parts of Europe, Kaif’s presence is expected to amplify the Maldives’ image as a high-end, idyllic travel hotspot.
For years, the Maldives has been a go-to getaway for Indian tourists, and this partnership seems designed to build on that momentum. Katrina Kaif, beyond her fame as an actor, also carries weight as a public personality and entrepreneur—something MMPRC hopes will bring a fresh edge to its international branding efforts.
In a statement, Kaif spoke warmly about the new role. “The Maldives is more than just a beautiful destination—it’s a feeling. There’s peace, elegance, and a kind of natural luxury that’s hard to find elsewhere. I’m truly thrilled to represent a place that I’ve personally come to love.”
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MMPRC’s Managing Director Ibrahim Shiuree echoed the sentiment. “Katrina has that rare ability to connect with people across cultures. Her appointment is more than symbolic—it’s a signal that we’re serious about reaching a broader global audience.”
As part of the campaign, Kaif will appear in digital and print promotions, travel showcases, and a series of curated content designed to showcase the Maldives’ top-tier resorts, experiences, and natural beauty. The Summer Sale campaign will also include exclusive discounts and travel packages aimed at converting this visibility into actual bookings.
With this move, the Maldives is clearly looking beyond postcards and hashtags—and straight into the global spotlight.
