To mark World Food Safety Day, Organic Tattva has brought Kareena Kapoor Khan on board as the face of its pulses and rice offerings. The announcement isn’t just about star power—it’s a coming together of shared beliefs. Kareena, known for her straightforward parenting style and balanced approach to wellness, brings authenticity to this new chapter for the brand.
“Dal-chawal, khichdi, biryani—they’ve been on my plate since I was a child,” Kareena shared. “These are more than meals for me. And I believe the ingredients in them should be as honest and clean as the love they’re cooked with. As a mom, I’m particular about what goes into my kitchen. That’s why Organic Tattva felt like the right fit.”
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The brand hopes this collaboration sparks everyday conversations about making better food choices—starting with basics like rice and lentils. The idea is to shift the narrative around staples: they’re not just grocery items; they’re foundational to health.
Kriti Mehrotra, co-founder of Organic Tattva, echoed this sentiment: “Kareena’s not just endorsing us—she’s lived the lifestyle we advocate. This is about a real alignment of values: clean food, clear intent, and trust at the core.”
The campaign was developed by Maximus Collabs, Organic Tattva’s creative agency. Founder Manisha Singh explained, “We weren’t just looking for a celebrity. We wanted someone who truly lives the message. Kareena fits that bill—her choices influence millions, and we hope this inspires families to rethink their daily staples.”
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With Kareena as the face of the campaign, Organic Tattva aims to remind Indian households that purity doesn’t have to be a luxury—it can start with what’s already in your pantry.
