Australian cricket star Glenn Maxwell is stepping off the pitch and into the business arena with his first venture in India—joining hands with Drive FITT, a new-age sports and recovery club designed for serious athletes and fitness enthusiasts.
Drive FITT, which opened its doors in 2024, blends high-performance cricket training with structured fitness programs and science-backed recovery techniques. The startup was co-founded by an eclectic team including actor-entrepreneur Preity G Zinta, Indian cricketer Shubman Gill, Mark Sellar, Deke Smith, and Vikram Aditya Bhatia.
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Maxwell has made a strategic investment in the venture, but his role doesn’t end with a cheque. He’ll be actively involved in shaping the club’s training blueprint, lending his voice to content and branding efforts, and mentoring emerging talent. For someone known for his intense playing style and sharp fitness regimen, the fit seems natural.
“This project struck a chord with me instantly,” said Maxwell. “The blend of cricket, physical conditioning, and proper recovery is exactly what modern athletes need. I’m excited to bring my experience to the table and help build something that genuinely supports player growth—whether you’re a professional or just starting out.”
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Preity Zinta, who has long shared a professional relationship with Maxwell through their IPL association at Punjab Kings, called his entry into Drive FITT “a full-circle moment.”
“I’ve seen Glenn’s work ethic and the way he prioritizes player well-being. His mindset is in lockstep with what we’re trying to do here—put athletes first, always,” Zinta said.
Drive FITT is looking to carve out a niche in India’s booming sports and wellness sector by creating a space that doesn’t just train you hard but helps you recover smart—Maxwell’s involvement only adds muscle to that mission.
