Amit Doshi, CMO at Britannia Industries, took to LinkedIn to share an exciting announcement—the launch of India’s first-ever Harry Potter-themed F&B collaboration between Britannia Industries Limited and Warner Bros. Discovery. This partnership is bringing a magical twist to Britannia’s Pure Magic Choco Frames, making it a dream come true for Harry Potter fans across the country.
For a campaign inspired by the wizarding world, it only made sense to look toward The Daily Prophet—the iconic newspaper of the Harry Potter universe. With the help of Xtendr, Mindshare, and Britannia’s own marketing team, the company crafted an immersive print-led experience that truly feels like magic. Hindustan Times and The Hindu played host to this innovative execution, giving readers a spellbinding surprise.
At the heart of the campaign is a pioneering personalization effort. Readers can scan a special code in the newspaper to create their own custom Hogwarts House Choco Frame, turning an everyday moment into a magical experience. The campaign seamlessly moves from print to AR, WhatsApp, and social media, ensuring fans get to engage with the world of Harry Potter and Britannia Pure Magic across multiple platforms.
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For those eager to get their hands on these limited-edition Pure Magic Choco Frames, they are exclusively available on Blinkit and Reliance Retail stores for a short time. This collaboration is not just about merging a beloved brand with an iconic franchise—it’s about blending nostalgia, innovation, and consumer engagement in a way that feels both immersive and interactive.
Britannia’s foray into personalized digital experiences through print media marks a significant leap in the world of branded storytelling. By tapping into the magic of Harry Potter, they’ve crafted a campaign that is bound to spark excitement among fans of all ages. Whether it’s nostalgia for long-time Potterheads or fresh excitement for a younger audience, this collaboration is set to make waves in the Indian market.
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With this initiative, Britannia isn’t just selling cookies—it’s offering fans a chance to bring a little Hogwarts magic into their everyday lives.
