Global coffee chain Starbucks is extending its protein-focused beverage strategy from cafés to supermarket shelves with the launch of Starbucks Coffee & Protein, a new ready-to-drink (RTD) bottled range. Developed in partnership with PepsiCo through the North American Coffee Partnership (NACP), the products will roll out across US retail outlets beginning March 23, 2026.
The new launch builds on the strong consumer response to Starbucks’ in-store Protein Lattes and protein-infused Cold Foams, which were added as permanent menu items in late 2025.
A Functional Twist on Morning Coffee
Designed for health-conscious consumers, the 12-ounce bottled beverages aim to combine caffeine with nutritional benefits. With protein consumption becoming a priority for a large segment of American consumers, Starbucks is positioning the range as a functional, wellness-oriented alternative to traditional sugary bottled coffees.
Each bottle contains:
- 22 grams of complete protein
- 5 grams of prebiotic fibre
- Just 2 grams of sugar
- Five essential vitamins and minerals
The formulation reflects growing interest in muscle support, satiety and gut health, while maintaining a low-sugar profile.
Launch Flavours and Retail Rollout
The Coffee & Protein line will debut with two flavours inspired by popular café offerings:
- Classic Caffè, featuring a smooth, coffee-forward taste balanced with creamy protein
- Caffè Mocha, combining cocoa notes with Starbucks’ signature Arabica blend
The beverages will carry a suggested retail price of $3.99 per bottle and will be available in grocery stores, convenience outlets, gas stations and online platforms nationwide. An exclusive 11-ounce Caffè Mocha version, offering 20 grams of protein, is set to launch at Sam’s Club locations in April.
Part of a Wider Retail Revamp
The protein beverage range is part of Starbucks’ broader “Back to Starbucks” transformation strategy, aimed at modernising its ready-to-drink portfolio.
Other products launching on March 23 include:
- Doubleshot Energy Zero Sugar in French Vanilla and Dark Chocolate
- Frappuccino Lite Chocolate Hazelnut Gelato with 100 calories and no added sugar
- Iced Espresso Lite multiserve bottles in Vanilla Latte and Caramel Macchiato, featuring zero added sugar and 90 calories per serving
By entering the high-protein, low-sugar RTD segment, Starbucks is expanding its presence in the functional beverage category and positioning its retail offerings to compete with nutrition-focused and fitness-oriented brands, redefining the role of morning coffee in consumers’ daily routines.
