Reliance Consumer Products Limited, the FMCG arm of Reliance Industries, has acquired Tamil Nadu based Southern Health Foods Private Limited, bringing the regional health foods brand Manna into its growing foods and staples portfolio. The transaction marks Reliance’s latest push to deepen its presence in nutrition focused packaged foods, a category seeing steady demand across urban and semi urban markets.
Southern Health Foods has spent over two decades building Manna into a recognised name in South India, with strong traction in Tamil Nadu and neighbouring states. The brand is best known for millet flours, multigrain mixes, health drinks and baby food products, along with a wider range spanning oats, breakfast cereals and dry fruits. The company operates in segments that have seen faster shelf growth as households look for alternatives to refined staples and sugar heavy foods.
For Reliance Consumer Products, the acquisition strengthens its foods platform that already houses brands such as Udhaiyam, Independence and SiL. Manna is expected to form the backbone of a dedicated health foods and millet vertical within the group’s FMCG play. Executives at RCPL said the brand will be scaled nationally using Reliance’s distribution reach, sourcing network and in house research capabilities, with the goal of expanding availability beyond the South in phases.
Industry estimates point to packaged millet and multigrain foods growing at double digit rates as awareness around nutrition and traditional grains rises. Reliance’s entry into this space through a known regional player reduces the time needed to build trust in categories such as baby foods and health mixes, where credibility is key to repeat purchases.
Post acquisition, Manna is expected to see wider placement across modern trade, general trade and e commerce channels under RCPL’s sales network. The company plans to broaden the product range and invest in packaging upgrades and pricing strategies to make health focused staples more accessible across price points.
The move underlines Reliance Consumer Products’ broader strategy to build scale in everyday food categories while adding nutrition led brands that can travel across regions and formats.
