Gucci has officially welcomed Lee Know of Stray Kids as its newest global brand ambassador. Known for his sharp style and bold fashion instincts, Lee Know has long made Gucci part of his personal aesthetic—whether on stage, at fashion events, or in photo spreads.
The partnership doesn’t come out of the blue. Lee Know was spotted at Gucci’s Cruise 2025 show in London last year, signaling his growing connection with the fashion house. Now, that relationship has taken center stage.
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In a statement, Lee Know shared, “To me, Gucci is a brand that bridges history with modern creativity. I’m truly honored to be a part of this journey and contribute to its evolving story.”
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With this move, Gucci adds yet another influential global voice to its roster—one that blends music, fashion, and cultural impact with ease.
