Makeup artist and photographer Francois Nars founded French global makeup brand NARS Cosmetics has led the expansion of its retail presence in India with launch in Nykaa both online and offline in certain stores. The objective of the collaboration with Nykaa is to give Indian consumers more access to NARS Cosmetics products, thereby meeting the growing demand for premium beauty products.
The international cosmetics brand sells products such as radiant creamy concealer, orgasm blush, and light-reflecting foundation. Indian makeup lovers will now have access to such products on Nykaa.
Continue exploring : Nars Cosmetics debuts in India, set to unveil first boutique in New Delhi this November
NARS Cosmetics made its official foray into India in November 2023 with the opening of its first boutique in Select CityWalkMall in New Delhi, India. NARS Cosmetics is famous for products that consumers can personalize according to their needs and preferences, making them feel connected to other beauty enthusiasts.
Speaking about this collaboration, Sanjay Sharma, India country head, of Shiseido Group said: “Entering into a collaboration with Nykaa is a great stepping stone for NARS in India as we keep on expanding our reach and presence in this diversified market. This partnership is in alignment with our vision of crafting purposeful touchpoints for consumers, and giving them more access to our products, further providing them the chance to experience, explore, and cherish NARS’ Cosmetics approach to beauty that is driven by artistry. NARS has always stood up for the empowerment of individuals to make an expression through art and we have the belief that is partnership will be a source of inspiration and establish a connection with an even wider audience of beauty enthusiasts present across India.”
Anchit Nayar, CEO & Executive Director of Nykaa Beauty, commented: “We are very committed to introducing the best beauty brands at Nykaa, those resonating with the desires and preferences of our consumers in their strive towards supremacy and innovation. NARS Cosmetics which is known for its striking artistry and enduring products is a brand that has long been admired by us. We are excited to make the introduction of NARS on our platform and are very confident that it will motivate our consumers to embrace their distinctive beauty, further pushing the boundaries of self-expression.”
Continue exploring : Nykaa reports strong Q3 growth in beauty segment, stock rises 4%
