Bengaluru-based Curefoods has introduced a new entrant to India’s sports and wellness market under its EatFit brand: a Whey Protein + Probiotics blend aimed at delivering both muscle recovery and gut health in one scoop. The formulation combines 24 grams of premium whey protein per serving, sourced from a mix of isolate and concentrate, with one billion CFU of BC30™, a clinically studied probiotic strain.
BC30™, known for its spore-forming structure, is designed to survive heat, moisture, pH changes, and processing pressures, ensuring it reaches the gut intact. Once there, it supports a balanced microbiome, aids digestion, and strengthens immunity. The blend comes in two variants, Belgian Chocolate and Unflavored, and is sweetened naturally with monk fruit. It contains Instant Native Whey and no preservatives, aligning with the clean-label movement gaining traction among health-conscious consumers.
The product is positioned for both high-performance athletes and everyday fitness enthusiasts. “We see a growing generation that reads labels before they buy,” said Ankit Nagori, Chief Executive Officer at Curefoods. “This is about offering a protein formula that’s effective, transparent, and uncompromising on quality.”
Professional athlete Mayank Agarwal, who has partnered with EatFit on the launch, echoed this sentiment. “For me, nutrition has to be clean and functional. This fits perfectly into my regimen and works just as well for anyone beginning their fitness journey,” he said.
Designed to be adaptable, the product caters to a range of consumers—from gym-goers aiming for muscle gain to individuals looking to improve everyday wellness through better gut health.
EatFit’s Whey Protein + Probiotics is available in 1 kg packs for regular use and 35 g sachets for on-the-go convenience. It is now retailing on Amazon and Flipkart, tapping into India’s expanding online health and nutrition segment.
