Myntra
Myntra has unveiled a zero-commission selling model aimed at accelerating the growth of emerging Indian fashion, beauty and lifestyle brands, as competition intensifies among ecommerce platforms to onboard promising direct-to-consumer labels early in their journey.The new...
Bengaluru: Fashion and lifestyle e-commerce giant Myntra has announced the launch of its new business-to-business (B2B) feature, allowing registered enterprises to directly purchase fashion, beauty, and lifestyle products from its platform. The rollout, which will occur...
Breaking News
Gen Z at the Core: Myntra and Vellvette Lifestyle Roll Out Molten Beauty, Eye 40% Share of India’s Online Beauty Spending by 2030
Fashion and lifestyle e-tailer Myntra has joined hands with Vellvette Lifestyle Pvt Ltd, the company behind SUGAR Cosmetics, to roll out Molten Beauty, a...
Enforcement Directorate Slaps Myntra with FEMA Violation Notice Over $191 Million Retail Scheme via Vector E-Commerce
India’s Enforcement Directorate (ED) has taken formal action against Myntra, accusing the Walmart-backed fashion e-commerce platform of flouting foreign investment norms by rerouting over...
Myntra Blends Content and Commerce with Glamstream– A Shoppable Streaming Platform Set to Redefine Fashion Engagement
Myntra is turning up the heat in the content-commerce field. The fashion e-commerce giant has just dropped Glamstream, its new shoppable content hub. A...
Ex-Flipkart, Myntra Exec Padmakumar Pal’s Fashion Startup ZILO Lands $4.5M — Aims to Serve 100,000 Styles in 60 Minutes
In a bid to shake up how India shops for fashion, Mumbai-based startup ZILO has raised $4.5 million in seed funding to expand its...
Myntra Goes Global: CEO Nandita Sinha Launches Myntra Global in Singapore to Tap 6.5 Lakh-Strong Indian Diaspora
Bengaluru-based fashion e-tailer Myntra has officially taken its first step onto the international stage, rolling out its services in Singapore under the banner of...
Myntra’s End of Reason Sale Returns This May with Over 4 Million Styles, Flashy New Launches, and Big Savings
Fashion, beauty and lifestyle platform Myntra is set to launch the 22nd edition of its iconic End of Reason Sale (EORS) from May 31...
Myntra’s Ultimate Glam Clan Crosses 5 Lakh Creators, Driven by Gen Z and a Growing Thirst for Realness in Fashion Content
Fashion discovery is getting a facelift on Myntra—and it’s not led by big influencers or stylists, but by regular shoppers across India. In just...
Myntra Goes Global: Launches ‘Myntra Global’ in Singapore with 35,000 Styles from 100+ Indian Brands Including Anouk, Libas & Rare Rabbit
Myntra is going global — and it’s starting with Singapore. For the first time ever, the fashion e-commerce platform has rolled out an international...
Myntra Doubles Down on D2C With Rising Stars Home Edit—SleepyCat, Haus & Kinder, and 160+ Brands Join the ₹Cr Home Revolution
After seeing strong momentum with its fashion and beauty initiatives, Myntra is now taking a bold step into the home space. The platform has...
Myntra’s Tech Head Raghu Krishnananda Steps Down After 5-Year Stint
Raghu Krishnananda, the man who’s been steering Myntra’s product and tech direction for the past five years, has decided to move on. His departure...
Myntra’s Home Category Booms with 60% YoY Growth, Launches AI-Powered ‘Dream Room Inspirations’
Myntra’s home segment is turning into one of its fastest-growing categories, with demand skyrocketing by 60% year-on-year (YoY). In response to the increasing interest,...
Bengaluru’s Latest Trend? Myntra Riders Rocking 30-Minute Fashion Deliveries
Myntra is shaking up the fashion scene in Bengaluru with a new campaign that puts its M-Now delivery riders in the spotlight. The fast-paced ad...