D2C

Sazerac Scoops Up Dirty Shirley to Strengthen Its RTD Playbook

Global spirits giant Sazerac Company has acquired Austin-based RTD brand Dirty Shirley, marking a strategic push into nostalgia-driven, high-growth ready-to-drink cocktails. The deal, announced...

DryWater Eyes $100M Milestone as It Scales the “Next Liquid I.V.” Playbook

Emerging hydration brand DryWater is rapidly scaling its presence in the competitive functional beverage market, with projections to reach $100 million in sales by...

Kelly Slater’s Freaks of Nature Enters Functional Hydration with “Inside-Out” Sun Care

Performance skincare brand Freaks of Nature, co-founded by surfing legend Kelly Slater, has expanded into ingestible wellness with the launch of its Skin Support...

Zoff Foods Raises $2 Million from JM Financial PE to Expand Ecommerce and Retail Presence

Digital-first packaged spices brand Zoff Foods has secured $2 million in fresh funding from JM Financial Private Equity, highlighting continued investor interest in direct-to-consumer...

Brown-Forman Plans New Premium Spirit Launches in India Amid Luxury Liquor Boom

US spirits giant Brown-Forman, best known for producing Jack Daniel's, is planning to introduce several premium alcohol brands in India over the next two...

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