D2C

Rasna sets sights on global manufacturing with overseas franchise deals

Rasna, a household name throughout the 80s and 90s, continues to dominate the pre-mix market and is now exploring overseas franchise agreements for manufacturing...

D2C innerwear brand Bummer raises INR 9.25 Crore led by Gruhas Consumer Fund

Bummer, the direct-to-consumer (D2C) innerwear brand famed for its appearance on Shark Tank, has raised INR 9.25 crore led by Gruhas Consumer Fund, with...

D2C brand The Ayurveda Experience raises $27 Million in Series C funding led by Jungle Ventures

The Ayurveda Experience (TAE), a direct-to-consumer (D2C) startup, has secured $27 million (INR 223 crore) in its Series C funding round, with Singapore-based venture...

Survey finds 80% of D2C businesses yet to achieve profitability; only 12% report profits

A recent survey conducted by MMA India and Publicis Commerce reveals that 80% of direct-to-consumer (D2C) businesses have not achieved profitability, with 63% reporting...

D2C brands biggest disruptions to FMCG players, says Marico Founder Harsh Mariwala

Harsh Mariwala, the Founder of Marico, believes that Direct-to-Consumer (D2C) brands are the primary disruptors of FMCG companies.“Entry barriers in terms of distribution, and...

Digital-first D2C brands intensify brick-and-mortar presence to drive expansion and revenue growth

Last month, Ghazal Alagh, co-founder of Mamaearth, India's leading direct-to-consumer (D2C) brand, shared on social media platform X: 'We continue to strengthen and expand...

Home decor brand Chumbak expands presence with new store launch in Gurugram

Chumbak, a Bengaluru-based home decor brand, has opened a new store in Gurugram, as announced by the company on Monday.The latest Chumbak outlet is...

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