D2C

Bollywood actor Neha Dhupia acquires equity in D2C dinnerware brand BlackCarrot

Bollywood actress Neha Dhupia has acquired an equity share in the direct-to-consumer dinnerware brand BlackCarrot.As part of the agreement, Dhupia has been appointed as...

D2C menswear brand XYXX launches first-ever ESOP buyback program for employees

XYXX, the D2C menswear brand, announced on Monday its first Employee Stock Ownership Plan (ESOP) buyback program.The Amazon-backed startup stated that it had initiated...

FMCG sector embraces digital advertising: 47% ad spend directed towards digital platforms in 2023

Following the pandemic-induced surge in e-commerce, the momentum of business digitalization continues to grow. Companies are increasingly utilizing digital tools to streamline operations, understand...

Amazon India adjusts seller fees, impacts various categories starting April 7

In a significant move, Amazon India has informed its sellers about changes to its fee structures effective April 7. Several categories are expected to...

D2C men’s fashion brand Snitch unveils fourth flagship store in Bangalore

Snitch, a prominent direct-to-consumer (D2C) men's lifestyle brand, announces the opening of its fourth consecutive store in Brigade Road, Bangalore. This move underscores the...

Rasna sets sights on global manufacturing with overseas franchise deals

Rasna, a household name throughout the 80s and 90s, continues to dominate the pre-mix market and is now exploring overseas franchise agreements for manufacturing...

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