Tag: D2C
Browse our exclusive articles!
When Rivals Collaborate: What Britannia’s Pride Month Pack Invite to Parle Teaches About Co-Branding Strategy
On June 23, 2025, the Indian advertising world witnessed a colorful makeover that left everyone in a tizzy. India's most beloved biscuit brand, Britannia,...
The New Advertising Canvas — How Paper Bags Became a Strategic Marketing Tool For Brands Like Blinkit and Zepto
In today’s hyper-connected era, where brands battle for attention, one unlikely weapon has quietly emerged: paper bag marketing. What was once a disposable item...
Science-First Snack Ads: Indian Snack Brands Now Market Gut Health with Clinical Credibility
The modern consumer’s query has evolved beyond what to eat, to a deeper insistence on why. And more importantly, for what purpose? Health is...
How WhatsApp’s New Ad Frontier Will Redefine Hyperlocal Marketing and Empower India’s D2C, Quick Commerce, and Local Businesses
Until now, businesses have had a few choices for WhatsApp marketing. They would use personal WhatsApp accounts to message individual customers or create groups,...
Future of Global Cuisines in India: How Japanese and Korean Flavors Are Set to Transform the Indian Food Market
Swiggy Food and Marketplace CEO Rohit Kapoor, in a recent interview, highlighted a fascinating culinary split in India: while Biryani holds strong as a...
