Saturday, January 10, 2026

D2C

Innovist raises $7 Million in series A funding led by Amazon Smbhav Venture Fund

Innovist, the overarching organization behind direct-to-consumer (D2C) brands Bare Anatomy and Chemist at Play, secured $7 million in its Series A funding round, with...

PriyaGold diversifies into the D2C market with new website launch

On Thursday, FMCG major PriyaGold announced its entry into the Direct-to-Consumer (D2C) space with the launch of its website.In a statement, PriyaGold said its...

Mokobara continues omnichannel expansion with Mumbai store launch

Travel and lifestyle brand Mokobara has opened its first store in Mumbai, as shared by a company official on social media. The store is...

Zomato CEO Deepinder Goyal allotted 33,422 shares in Mamaearth’s IPO

Deepinder Goyal, the Co-Founder and CEO of Zomato, has been allotted 33,422 shares in the public issue of Honasa Consumer, the parent company of...

Mamaearth’s IPO sees remarkable 7.61x oversubscription, fueled by strong demand from QIBs

Mamaearth, the direct-to-consumer (D2C) unicorn, saw a remarkable oversubscription of 7.61 times on the final day of its initial public offering (IPO) due to...

AJIO introduces AJIOGRAM, a content-driven D2C retail platform

AJIO, the prominent fashion e-commerce platform in India, has introduced AJIOGRAM, an interactive online retail space emphasizing direct-to-consumer (D2C) strategies. With this launch, AJIO...

Mamaearth’s IPO sees surge in subscriptions, reaches 0.7X on day 2

On the second day of Mamaearth's initial public offering (IPO), the direct-to-consumer (D2C) unicorn saw an increased interest from investors as its public issue...

Mamaearth IPO receives lukewarm response, subscribed 0.13 times on day one

Mamaearth, the D2C unicorn, experienced a tepid response to its initial public offering (IPO) on the first day, as the issue was subscribed only...

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