Tuesday, February 24, 2026

D2C

6 Trends in the VC Sector: Insights from Anand Shankar, Senior Vice President, Sharrp Ventures

As India’s venture capital (VC) landscape evolves, new trends are emerging that reflect the dynamic changes in consumer behavior, digital channels, and brand-building strategies....

Fireside Ventures, Peak XV, and others offload Honasa Consumer shares worth INR 1,602 Cr

Amid a broader rally in shares of D2C unicorn Honasa Consumer, investors Peak XV Partners, Fireside Ventures, Stellaris Venture Partners, and others sold shares...

D2C FMCG startup Mitra raises INR 11 Crore in Pre-Series A round to fuel expansion

D2C FMCG startup Mitra has secured INR 11 crore ($1.3 million) in its Pre-Series A funding round, led by Bestvantage Investments, with participation from...

Ayushmann Khurrana exits D2C brand The Man Company with 400% return

Bollywood actor Ayushmann Khurrana has secured a 400% return on his angel investment in The Man Company, a prominent men's grooming brand in India....

Wellbeing Nutrition strengthens leadership team with key appointments to accelerate expansion plans

Neutraceutical company Wellbeing Nutrition has named Harleen Bhatti as Vice President of Direct-to-Consumer (D2C) and Kunwarjeet Singh Grover as Head of Growth.͏T͏argetin͏g 100%͏ ͏Yea͏r͏-on͏-͏Yea͏r...

Kids innerwear brand Plan B secures funding from JIIF, others

The JITO Incubation and Innovation Foundation (JIIF), in collaboration with prominent investors HNI and Ah! Ventures, has invested in Plan B, India’s leading direct-to-consumer...

Farmery expands product line with new cow and buffalo ghee

Farmery, a direct-to-consumer (D2C) pioneer known for transforming the food experience with its farm-to-fork approach, has unveiled two new products: Farmery Cow Ghee and...

Rainmatter invests INR 10 Cr each in water recycling startup Boson Whitewater and nutrition brand TruNativ

Zerodha-backed venture firm Rainmatter has invested INR 10 crore each in equity funding for water recycling startup Boson Whitewater and nutrition brand TruNativ.Boson Whitewater...

VCs flock to new-age Indian brands as they tap into evolving consumer trends

India's new-age consumer brands are capturing substantial attention from venture capitalists by adeptly addressing shifting consumer preferences and uncovering market opportunities overlooked by traditional...

WellBe Foods enters Hyderabad market, aims for 50% YoY growth

WellBe Foods, the Bengaluru-based D2C brand known for its clean food products, has expanded into the Hyderabad market. This strategic move is a major...

D2C brand Pilgrim raises $9 Million in extended Series B round

Beauty and personal care brand Pilgrim has reportedly secured $9 million (INR 75 crore) in an extended Series B round led by Fireside Ventures...

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