Business

Conor McGregor Enters Energy Drinks with MAC: A Nootropic, Ketone-Fueled Bet on Performance

Beverages
Conor McGregor has officially stepped into the high-stakes energy drink market with the launch of MAC Energy, unveiling the product at The Beverage Forum...

House of Party Lands Target Endcaps: Turning DIY Hosting into a Mass-Market Ritual

Events
House of Party has officially made its national retail debut, launching across endcaps at Target stores in April 2026. The move marks a major...

Starbucks, Pure Leaf & FIJI: The New Playbook for “Everyday Premium” Beverages

Beverages
The global beverage giants are rewriting the rules of consumer engagement in 2026—shifting from occasional indulgence to “everyday premium” rituals. Across campaigns from Starbucks,...

Adapt SuperWater Drops CBD, Rebrands as Clean-Label Athlete Hydration Play

Beverages
Adapt SuperWater has executed a full-scale strategic pivot, moving away from CBD-infused beverages to reposition itself as a clean-label, performance-focused hydration brand. Founded by...

The Wine Group Acquires St. Agrestis to Take “Phony Negroni” Nationwide

Beverages
The Wine Group (TWG) has acquired Brooklyn-based St. Agrestis, the cult-favorite brand behind the viral “Phony Negroni,” marking its first major move beyond traditional...

Meesho to Contest ₹14.29 Cr GST Demand as Reseller Model Faces Legal Test

E-Commerce
Meesho is preparing to challenge a ₹14.29 crore GST demand after a Mumbai appellate authority upheld tax claims tied to its social commerce model....

Golden Child Raises $37M to Redefine “Human-Grade” Pet Food

Pet Care & Food
Golden Child has officially emerged from stealth with a massive $37 million in combined Seed and Series A funding, signaling a bold new play...

Nomio Raises $4M to Scale Broccoli-Derived Performance Shots

Beverages
Nomio has secured $4 million in fresh funding, led by Collaborative Fund, as it scales from a niche performance product used by elite athletes...

Triptii Dimri Becomes Victoria’s Secret’s First Indian Ambassador, Marking a New Chapter for Global Fashion Representation

Beauty
India’s branding and retail landscape in April 2026 is undergoing a clear transformation, with culture, content, and commerce converging at an unprecedented pace. A...

Alpino Health Foods Crosses ₹100 Cr, Targets ₹500 Cr as India’s Protein Snacking Boom Accelerates

Food
Alpino Health Foods has officially crossed the ₹100 crore revenue milestone in FY26, marking a breakout moment for one of India’s fastest-scaling D2C nutrition...

Açaí Theory Raises ₹4 Cr to Build India’s “Healthy Indulgence” QSR

Beauty
Açaí Theory has secured ₹4 crore in pre-seed funding, led by All In Capital and TDV Partners, signaling rising investor conviction in India’s “healthy...

Clarity Labs Raises ₹4 Cr to Simplify Skincare with “Outcome-Driven” Approach

Beauty
Clarity Labs has secured ₹4 crore in seed funding, led by Artha Venture Fund, at a ₹20 crore pre-money valuation, marking an early but...
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