Business

BeastLife’s Rapid Scale-Up: From D2C Challenger to ₹320 Crore Valuation

Gurugram-based BeastLife has emerged as one of the fastest-scaling brands in India’s sports nutrition segment, transitioning from a niche D2C startup in 2024 to...

Starbucks Q2 FY26: Turnaround Gains Steam as U.S. Traffic Roars Back

Starbucks Corporation has delivered its clearest signal yet that the “Back to Starbucks” reset is working. In fiscal Q2 2026, the company returned to...

LPG Shockwave: ₹993 Hike Pushes Commercial Cylinders Past ₹3,000

India’s hospitality and small business ecosystem has been hit with an unprecedented cost surge as commercial LPG prices jump by ₹993—the steepest single-month hike...

Starbucks, Pure Leaf & FIJI: The New Playbook for “Everyday Premium” Beverages

The global beverage giants are rewriting the rules of consumer engagement in 2026—shifting from occasional indulgence to “everyday premium” rituals. Across campaigns from Starbucks,...

Adapt SuperWater Drops CBD, Rebrands as Clean-Label Athlete Hydration Play

Adapt SuperWater has executed a full-scale strategic pivot, moving away from CBD-infused beverages to reposition itself as a clean-label, performance-focused hydration brand. Founded by...

The Wine Group Acquires St. Agrestis to Take “Phony Negroni” Nationwide

The Wine Group (TWG) has acquired Brooklyn-based St. Agrestis, the cult-favorite brand behind the viral “Phony Negroni,” marking its first major move beyond traditional...

Meesho to Contest ₹14.29 Cr GST Demand as Reseller Model Faces Legal Test

Meesho is preparing to challenge a ₹14.29 crore GST demand after a Mumbai appellate authority upheld tax claims tied to its social commerce model....

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