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Prada’s Kolhapuri-Inspired Designs Spark Outrage Over Credit, Culture, and Craft in Global Branding
One mistake and another attempt to cover up. Stories like this are not rare in business. The latest headline-stealer is the Italian luxury brand...
How Gritzo’s Honest Nutrition Pitch and Genelia’s Real-Life Mom Persona Deliver Powerful Brand Authenticity
Most parents are afraid of whether their children are getting the right nutrition or not. Parents usually struggle at the kitchen shelf, wondering which...
India’s Milk Market Over Amul, Sanchi & Mother Dairy: The Regional Brands Fueling the Nation
When it comes to quality milk in India, brands like Amul, Mother Dairy, and Sanchi come to mind effortlessly. But look closer, you'll see...
From Biscuits to Tailored Diets– The Transition of Indian Pet Owners Towards Specialist Pet Foods
Whether it’s celebrities or commoners, the joy of having pets is universal. But joy, as always, comes with responsibility. Just like children depend entirely...
Jagannath Rath Yatra 2025 — Inspiring Brand Activations at India’s Largest Religious Procession
The revered Jagannath Rath Yatra commences today, June 27, 2025, in Puri, Odisha. This sacred chariot procession is taken out from Jagannath Temple to...
When a Billboard Becomes a Birthday Wish: Hershey’s Sweet Surprise for Zepto
We all love to mark a friend’s birthday with something unique and surprising. Similarly, Hershey’s tapped into it while celebrating Zepto’s 4th anniversary. But...
When Rivals Collaborate: What Britannia’s Pride Month Pack Invite to Parle Teaches About Co-Branding Strategy
On June 23, 2025, the Indian advertising world witnessed a colorful makeover that left everyone in a tizzy. India's most beloved biscuit brand, Britannia,...
The New Advertising Canvas — How Paper Bags Became a Strategic Marketing Tool For Brands Like Blinkit and Zepto
In today’s hyper-connected era, where brands battle for attention, one unlikely weapon has quietly emerged: paper bag marketing. What was once a disposable item...
Science-First Snack Ads: Indian Snack Brands Now Market Gut Health with Clinical Credibility
The modern consumer’s query has evolved beyond what to eat, to a deeper insistence on why. And more importantly, for what purpose? Health is...
How WhatsApp’s New Ad Frontier Will Redefine Hyperlocal Marketing and Empower India’s D2C, Quick Commerce, and Local Businesses
Until now, businesses have had a few choices for WhatsApp marketing. They would use personal WhatsApp accounts to message individual customers or create groups,...
Future of Global Cuisines in India: How Japanese and Korean Flavors Are Set to Transform the Indian Food Market
Swiggy Food and Marketplace CEO Rohit Kapoor, in a recent interview, highlighted a fascinating culinary split in India: while Biryani holds strong as a...
Realme Ropes in Bollywood Star Vicky Kaushal to Front Its Next Big Smartphone Push: Fans Say It’s a Perfect Match
Realme just added some serious star power to its roster—Vicky Kaushal has officially joined the brand as its new face, and fans are here...