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Virat Kohli Ends 8-Year Run with Puma, Set to Invest in Agilitas Founded by Ex-Puma MD Abhishek Ganguly
After years of fronting Puma’s brand campaigns and being a key face in their India operations, Virat Kohli has officially parted ways with the...
4700BC Teams Up with Blinkit & Navjot Singh Sidhu to Make Popcorn India’s Go-To Cricket Snack—Executed in Just 9 Days!
For years, 4700BC has been on a mission to change the way Indians snack. From making popcorn a must-have for travel—whether on flights, trains,...
Rishabh Pant Joins Goibibo as Brand Ambassador in a Hilarious ₹100 Crore Campaign Featuring Sunil Gavaskar
Goibibo, one of India’s leading online travel booking platforms, has signed star cricketer Rishabh Pant as its new brand ambassador. The company has also...
Diljit Dosanjh Joins Levi’s as Global Brand Ambassador—A Power Move for the Iconic Denim Giant in India & Beyond
Levi’s has tapped Indian singer and actor Diljit Dosanjh as its latest global brand ambassador, making him the first Punjabi artist to represent the...
Zouk Ropes in Kriti Sanon as Brand Ambassador to Fuel Growth, Eyes Bigger Share in India’s ₹5,000 Crore Handbag Market
Zouk, the direct-to-consumer lifestyle brand known for blending contemporary design with Indian craftsmanship, has brought Bollywood star Kriti Sanon on board as its brand...
Badminton Star PV Sindhu Bets Big on Quick Commerce: Joins KiranaPro as Investor & IPL 2025 Ambassador
KiranaPro, a quick commerce platform, has brought onboard badminton champion PV Sindhu as both an investor and brand ambassador. While the company hasn’t disclosed...
Shah Rukh Khan Joins Elan Group as Brand Ambassador: Bollywood King to Elevate ₹10,000 Crore Realty Empire
Real estate developer Elan Group has brought Bollywood icon Shah Rukh Khan on board as its brand ambassador, aiming to elevate its brand presence...
Amitabh Bachchan Joins KRBL’s India Gate: How the ₹8,000 Crore Basmati Giant is Strengthening Its Brand Power
KRBL Ltd. has signed Bollywood legend Amitabh Bachchan as the face of its iconic ‘India Gate’ basmati rice, marking a major push to solidify...
Sprite’s Viral CCO Campaign: 1 Million+ Engagements, Celebrity Reactions, and a Corporate Roast Gone Wild
Sprite is on the hunt for India’s ultimate chill expert with its latest campaign, rolling out a search for the country’s first-ever “Chief Chill...
Gurugram’s Wildest Breakup Story: 100 COD Pizzas, an Angry Ex, and a Delivery Nightmare
In a peculiar turn of events this Valentine’s Day, 24-year-old Ayushi Rawat from Gurugram orchestrated an unconventional act of revenge against her ex-boyfriend, Yash...
Amit Doshi Unveils Britannia & Warner Bros.’ First-Ever Harry Potter F&B Collab in India—Here’s What Makes It Magical
Amit Doshi, CMO at Britannia Industries, took to LinkedIn to share an exciting announcement—the launch of India’s first-ever Harry Potter-themed F&B collaboration between Britannia...
How Ishita Gupta Turned a Coldplay Concert into a ₹25K Marketing Win—For Free!
On LinkedIn, Ishita Gupta, co-founder of Eat Atlas, shared a fascinating story about how an unplanned marketing stunt at a Coldplay concert led to...