Kamats Legacy, the culinary masterpiece crafted by The Vitskamats Group, recently celebrated its first anniversary with a flavorful announcement—the grand opening of a new establishment in the iconic South Bombay. Known for its authentic menu that skillfully blends tastes from the five peninsular states of India, this restaurant is now expanding its reach to the bustling heart of the city, doubling the joy for all South Indian food enthusiasts.
Founder and CMD of The Vitskamats Group, Dr. Vikram Kamat, expressed his excitement at this milestone, stating, “This anniversary is not just a celebration of our past year’s success; it’s a testament to the enduring love and support we have received from our patrons. As we expand soon to South Bombay this November, we aim to bring this authentic experience closer to more food enthusiasts who appreciate the taste of tradition.”
South Bombay’s latest Kamats Legacy brings an unmistakably authentic South Indian experience. As they expand, the legacy of their delectable flavors reaches even more eager taste buds. Excitingly, the brand revealed that their Bhandup outlet will kick off delivery services this month, making their South Indian cuisine conveniently accessible to a broader audience.
Delhi-NCR, a culinary melting pot, now has a new star on its gastronomic horizon, Currynama – a Modern Indian Cuisine delivery restaurant. This culinary venture is more than just about food; it’s a heartfelt tribute to the rich tapestry of Indian flavors, crafted with an exquisite blend of traditional spices and locally sourced premium ingredients, each dish a masterpiece of Indian gastronomy reimagined for a modern palate.
The brainchild of Seven Seas Kitchens by Dang Brothers, Currynama comes to life as a haven for all those who treasure the vibrancy and diversity of Indian cuisine. Carefully curated to satiate the ever-evolving food cravings of Indian food enthusiasts, Currynama promises an unadulterated culinary journey right to your doorstep
Commitment to Quality and Sustainability
At Currynama, quality is not just a promise but a commitment. The team at Currynama prides itself on sourcing locally produced ingredients, supporting local vendors, and ensuring guests are treated to the finest premium quality in every bite. It’s all about bringing the joy of a memorable dining experience to your home, shared with your loved ones.
Whether you’re planning a festive celebration or a cozy Netflix night, Currynama’s mission is to make good food effortlessly accessible in the comfort of your own space. And let’s not forget their commitment to the environment, evident in their choice of eco-friendly packaging that retains the warmth, durability, and freshness of the dishes. It’s quality without compromise.
A Platter for Every Palate
When it comes to the menu, Currynama delights in presenting platter combos that cater to both vegetarians and non-vegetarians. For the plant-based palate, options like Paneer Tikka, Chatpata Soya Tikka, Dahi Ke Kebab, and Achari Mushroom are available, all brimming with tantalizing flavors.
Non-vegetarian platters offer a medley of delectable options like Dhungaare Murg Tikka, Malai Tikka, Mutton Seekh, and Fish Tikka, promising an unforgettable journey through the world of kebabs and grills.
However, the real magic happens when you delve into Currynama’s artful dishes. They serve up innovative creations such as the ‘Ker Saangri Kebab Tacos,’ featuring a tantalizing fusion of flavors, or ‘Teh Pe Teh Paneer,’ which stands shoulder to shoulder with the ‘Rajma Galouti Slider,’ both vying for the affection of vegetarian connoisseurs.
For the non-vegetarian enthusiasts, ‘Dhungaare Murgh Tikka,’ ‘Fish in Banana Leaf,’ and ‘Kakori Kebab Tacos’ are rich, jam-packed with flavors, and sure to elevate your taste buds to new heights.
A Symphony of Flavors in Main Courses
At Currynama, they’ve left no stone unturned in ensuring a holistic dining experience. Their main courses are a testament to this commitment, with classics like ‘Dal Seven Seas,’ ‘Kadhai Paneer,’ and ‘Tulsi Kofta Curry,’ all prepared traditionally, with the slow simmering of handis overnight to create a symphony of flavors.
And for the meat lovers, there’s the ever-popular ‘Butter Chicken’ and the intriguing ‘Rawalpindi Gosht,’ which are bound to leave you yearning for more. Don’t miss the irresistible ‘Nizami Fish Curry,’ a house specialty featuring river sole fish and a peanut & coconut gravy, tantalizingly flavored with spices.
Sweet Ending
Of course, no meal is complete without a sweet ending, and Currynama doesn’t disappoint. They offer an array of house-made delights like the ‘Gur Rasgulla’ and the ‘Nariyal Ka Brûlée,’ ensuring your culinary journey concludes on a sweet note.
Currynama isn’t just a restaurant; it’s a celebration of the incredible tapestry of Indian flavors and culinary traditions, all served up with love and dedication. So, embark on this gastronomic adventure and savor the best of Indian cuisine delivered right to your doorstep. Your taste buds will thank you.
As the Festival of Lights, Diwali, approaches, the anticipation of joy, togetherness, and celebration fills the air. However, like any celebration, unexpected surprises can come our way, and one such surprise is the unpredictable weather that often graces the Delhi-NCR region. With severe air pollution in the area, it becomes even more crucial to ensure your children’s health and well-being during this festive season.
Diwali, with its dazzling fireworks, scrumptious feasts, and colorful decorations, is a time of the year when children eagerly anticipate festivities. But the challenges posed by air pollution, shifting weather patterns demand that parents take a proactive approach to ensure their children’s health and happiness.
Here are some essential strategies to help you navigate Diwali with your children while fostering resilience and maintaining their health in the face of unpredictable weather:
1. Prioritize Health and Safety
The first step in ensuring a bright Diwali for your children is to prioritize their health and safety. With the rise in air pollution levels during this season, it’s essential to monitor air quality and take necessary precautions. Invest in high-quality air purifiers for your home, keep windows closed, and limit outdoor activities when pollution levels are high. Additionally, make sure your children are equipped with masks that offer protection from particulate matter and allergens.
2. Foster Resilience Through Education
Children are incredibly adaptable and resilient, but they often need guidance to navigate challenges. Take this opportunity to educate your kids about the importance of environmental awareness and the impact of their choices. Teach them about the significance of reducing, reusing, and recycling, and how their actions can contribute to a cleaner environment. Encourage them to participate in eco-friendly Diwali celebrations by avoiding excessive firecracker usage and opting for alternative ways to celebrate, such as lighting diyas and candles.
3. Promote Emotional Resilience
Resilience isn’t just about adapting to environmental challenges; it also encompasses emotional strength. Engaging with your children on the topic of weather unpredictability and adaptability is crucial for emotional resilience. Help them comprehend that it’s alright if plans are disrupted and emphasize that Diwali remains a cherished and special occasion, rain or shine.
Further, the resilience thrives on the ability to confront and conquer challenges. Adverse weather conditions provide an excellent opportunity to impart problem-solving skills. When faced with an unexpected rainstorm or a sudden chill in the air, involve your children in finding creative solutions. Encourage them to participate in building makeshift shelters or invent imaginative games to keep their spirits high. Problem-solving not only enhances resilience but also nurtures self-confidence.
4. Focus on Healthy Eating
Diwali is synonymous with delicious feasts and sweets. While it’s essential to indulge in festive treats, it’s equally important to promote healthy eating habits. Encourage your children to enjoy traditional homemade sweets in moderation and incorporate a variety of fruits, nuts, and vegetables into their diets.
To ensure they receive their daily dose of essential nutrients and maintain their vigour, consider Kiddoze multivitamin and mineral gummies. These delightful gummies are a delectable and straightforward way to safeguard your children’s wellness, empowering them to stand firm against inclement weather. These gummies are not only designed with your child’s well-being in mind but are also committed to quality and health. They are crafted from natural ingredients, devoid of artificial sugars and flavors, and are entirely vegan.
Preparing healthy Diwali snacks together can also be a fun way to teach children about nutrition and involve them in the celebration.
4. Celebrate Indoors Creatively
The weather may not always cooperate during Diwali, but that doesn’t mean you can’t celebrate the festival indoors with creativity and enthusiasm. Engage your children in various indoor activities, like making colorful Rangoli designs, crafting homemade decorations, and preparing traditional sweets and snacks. These activities not only keep the festive spirit alive but also provide quality family time and opportunities to learn about Indian traditions and culture.
5. Embrace the Spirit of Giving
Resilience is not only about enduring challenges but also about giving back to the community and helping those in need. Use this Diwali as an opportunity to teach your children the value of empathy and generosity. Involve them in charitable activities like donating clothes or food to the less fortunate, or supporting local NGOs. These acts of kindness can instill a sense of purpose and resilience in children by showing them the positive impact they can have on the world.
As we look forward to celebrating Diwali, let’s remember that the Festival of Lights is not just about illuminating our homes but also brightening our children’s futures. By nurturing their resilience, we can help them endure any storm, whether it’s a pollution-filled Diwali night or the challenges life may throw their way.
With Diwali just around the corner, the air is abuzz with excitement and anticipation. Every street is adorned with a radiant display of lights, and the aroma of delectable food fills the atmosphere, creating an irresistible festive vibe. However, the festive spirit doesn’t have to lead you astray from your fitness goals. In the midst of all the celebration, the allure of sweets can be hard to resist. That’s where NOTO ice creams come to the rescue.
Crafted with nature’s goodness, NOTO ensures that there’s no compromise when it comes to taste, making it the perfect solution for those looking to indulge in the sweetness of the season while staying committed to their fitness journey.
Embracing Health-Conscious Desserts:
Traditionally, Diwali celebrations were synonymous with calorie-laden sweets and desserts. Families would prepare an array of sugary delicacies like jalebis, gulab jamun, and barfis, which were enjoyed with abandon. However, with increased awareness of health and fitness, there has been a significant shift in the way people approach Diwali sweets. Many individuals are now turning to healthier alternatives without compromising on taste. NOTO Ice Creams has launched a line of guilt-free, healthy cheesecakes and ice creams that deliver the same sensational taste without compromising on health.
These ice creams are crafted with natural ingredients, lower sugar content, and innovative flavors that provide a satisfying and guilt-free experience. What makes them so appealing is that they cater to various dietary preferences, including vegan, gluten-free, and dairy-free options. This has allowed people with dietary restrictions to indulge in the festive spirit without worry. NOTO’s cheesecakes and ice creams come with 30 percent fewer calories than others, making them the perfect indulgence for health-conscious consumers today.
Reducing Sugar Without Sacrificing Taste:
One of the key challenges in creating health-conscious ice creams and desserts is finding ways to reduce sugar without sacrificing taste. These products often use natural sweeteners like honey, maple syrup, or stevia to achieve the desired sweetness. For Diwali desserts, the use of fruits like dates, figs, and apricots as natural sweeteners can add a touch of natural sweetness to your dishes. Additionally, incorporating spices like cinnamon and cardamom can enhance the flavor profile without the need for excessive sugar. NOTO’s cheesecakes come in a variety of such flavors, like Biscoff, and Blueberry, that impart their own sweetness and flavor to the cake without the need for excess sugar.
Health-conscious desserts during Diwali are characterized by the inclusion of nutrition-packed ingredients. Almonds, walnuts, pistachios, and cashews are popular choices, adding a delightful crunch and healthy fats. These nuts are not only rich in flavor but also provide essential nutrients that can contribute to your overall well-being.
Celebrating Diwali in a health-conscious manner also involves mindful portion control. While health-conscious desserts may be lower in sugar and healthier in terms of ingredients, it’s important to enjoy them in moderation. Practicing portion control not only helps in maintaining a balanced diet but also ensures you savor each bite to the fullest.
Diwali is a time to celebrate, and you can do so without feeling guilty about indulging in sweets and desserts. The rise of health-conscious ice creams and desserts provides a wonderful opportunity to savor the flavors of Diwali while prioritizing your well-being. By embracing these alternatives, you can enjoy the festivities to the fullest without compromising on your commitment to a healthy lifestyle. This Diwali, make a conscious choice to celebrate with joy, togetherness, and health-conscious desserts from NOTO that truly light up your life. NOTO’s is more than just desserts; it’s an experience that joyfully embraces both flavor and satisfaction. Don’t pass up this incredible opportunity to indulge in the best guilt-free cheesecakes and ice creams available.
In the hustle and bustle of our fast-paced world, where time is a precious commodity, the art of patient cooking seems to have taken a backseat. Gone are the days when we lovingly crafted home-cooked meals from scratch. The millennial generation, especially, faces the daily challenge of satisfying their culinary needs. With a scarcity of skilled cooks and a scarcity of time to cook, they often find themselves trapped between the quality and hygiene issues of ordering fully-cooked meals from outside and the daunting process of cooking from scratch.
But there’s a ray of hope in this culinary conundrum – Being Chef. Offering a solution that empowers individuals to cook delicious meals in less than five minutes, Being Chef’s Recipe Kit is a game-changer. With pre-chopped and processed ingredients customized to your tastes, along with an easy-to-follow 8-step recipe card, they’ve made cooking a breeze. But Being Chef doesn’t stop there; they’ve expanded their offerings to include fully-prepared meals, customizable meal boxes, and party packs, proving that convenience and taste can go hand in hand.
Diwali Delights with Being Chef:
For the festival of lights, Diwali, Being Chef understands the significance of sharing and gifting desserts. To celebrate this joyous occasion, they are introducing a delectable array of Diwali offerings. Their menu will feature Diwali Special Thalis, Special Meals, and Exclusive Combos. Moreover, a variety of Indian desserts, including Shahi Tukda, Multi-flavor Kheer, Multi-flavor Phirni, Gulab Jamun, and Gajar Halwa, promise to delight your taste buds during this celebratory season.
Being Chef takes pride in being a purely vegetarian establishment, offering a wide range of vegetarian choices. However, they also recognize the need to cater to vegan dietary needs, which can be more challenging due to the presence of ingredients like honey and dairy. To address this, they’ve curated a selection of vegan-friendly dishes and introduced a separate category on their menu, ensuring that vegan customers have a variety of choices.
Similarly, for those seeking gluten-free options, Being Chef is prepared. They are more than willing to customize dishes according to specific dietary requirements beyond their standard offerings, ensuring that everyone can enjoy Diwali with their culinary creations.
To make this Diwali truly special, Being Chef is introducing a 21-hour service that not only enhances the customer experience but also fosters unity among their team, treating everyone as part of the Being Chef family. Their commitment to creating a unique and fulfilling Diwali experience for all involved, customers and staff alike, remains at the heart of their mission.
In a world where time and culinary desires often clash, Being Chef is the beacon of hope that brings convenience, taste, and inclusivity to the Diwali celebration. Their journey from humble beginnings to nationwide recognition is a testament to their commitment to making culinary experiences enjoyable and accessible to all. This Diwali, let Being Chef be your partner in savoring the essence of the festival with their diverse menu offerings and unwavering commitment to serving every customer with care and attention.
The festive season is a time for indulgence, a time when culinary delights take center stage. Amidst the hustle and bustle of festivities, there’s nothing quite like the alluring scent of crispy corn sizzling in the pan. Each golden kernel, cloaked in a tantalizing medley of spices, promises a mouthwatering experience. It’s a celebration in the making right there in the pan, and it’s all thanks to the magic of crispy corn.
But just when you thought crispy corn couldn’t get any better, renowned chef Vicky Ratnani decided to put his unique twist on this classic favorite. The result? Ghee Tadka Crispy Corn, a dish that combines the natural sweetness of corn with the richness of ghee (clarified butter) and a symphony of aromatic spices. This flavorful concoction is bound to elevate your festive gatherings and leave your taste buds dancing in delight.
This flavorful and aromatic Indian dish combines the natural sweetness of corn with the richness of ghee (clarified butter) and an array of spices. In this delightful preparation, corn kernels are sautéed in ghee, imparting a luxurious buttery taste and a golden hue to the dish. However, the real magic unfolds when a tempering of spices is added to the ghee-coated corn. Typically, this tempering includes cumin seeds, mustard seeds, curry leaves, and red chilies, which infuse the dish with a burst of savory and spicy notes. The result is a delectable harmony of sweet and savory, with a satisfying crunch in every bite. Ghee Tadka Crispy Corn is not only a treat for your taste buds but also a beloved snack enjoyed at parties, gatherings, and as a perfect accompaniment to your evening tea.
Here’s a glimpse of the ingredients and instructions to create this festive delight in your own kitchen:
Ingredients:
• Godrej Yummiez American Sweet Corn – Parboiled
• Godrej Jersey Ghee
• Cornflour
• Green Chillies
• Coriander
• Minced garlic
• Kashmiri Chilli Powder
• Cumin Powder
• Sugar
• Salt
Instructions:
• Par-boil Godrej Yummiez American Sweet Corn. Drain and set aside
• In a bowl, toss the corn with cornflour and salt
• Fry the corn kernels in hot oil and drain on paper towels
• In a pan, heat a dollop of Godrej Jersey ghee
• Add chopped green chillies, minced garlic, Kashmiri chilli powder, cumin powder, fresh lemon juice & salt
• Once combined, toss the fried corn with the ghee tadka.
• Garnish with chopped coriander and serve with a squeeze of lemon
This delightful twist on the classic crispy corn is the perfect way to infuse a festive spirit into your snacks. With the richness of ghee and the aromatic blend of spices, Ghee Tadka Crispy Corn is bound to leave your taste buds tingling with joy. Whether you’re hosting a gathering or simply looking for a delightful snack, this creation by Chef Vicky Ratnani is a must-try. It’s time to savor the magic of Ghee Tadka Crispy Corn and elevate your snacking experience to a whole new level.
The telecom company Jio has launched a new prepaid package called the Jio-Swiggy Festive prepaid plan. This plan entitles Jio users to a complimentary three-month subscription of Swiggy One Lite upon recharging their accounts.
“With this recharge, Jio prepaid customers can enjoy seamless connectivity and have great time with friends and family using Swiggy’s on-demand free delivery benefits across food, grocery and other categories,” Jio said in a statement.
Last month, Swiggy unveiled Swiggy One Lite, an affordable alternative to its subscription service, Swiggy One. Swiggy One Lite provides perks like free deliveries, exclusive deals, and discounts, all for an introductory price of INR 99 for a three-month period.
With the Swiggy One Lite subscription, patrons can enjoy up to 10 free home deliveries (for food orders over INR 149) and 10 complimentary Instamart deliveries (for orders exceeding INR 199). Additionally, customers won’t incur any surge fees for these deliveries.
Although alliances between telecom providers and content platforms are standard, this particular partnership between a telecom company and a food delivery service marks a new precedent.
This latest collaboration as part of the larger Swiggy One initiative is anticipated to bolster the foodtech giant’s platform monetization, particularly in light of Swiggy’s competition with Zomato in the Indian food delivery market.
Last week saw Zomato reporting its second consecutive profitable quarter, showing a net profit of INR 36 Cr. Meanwhile, Swiggy, yet to reveal its financial statements for FY23, disclosed a loss of INR 3,628.9 Cr in FY22.
Earlier this year, Sriharsha Majety, the CEO of Swiggy, announced that the company’s food delivery division had become profitable, excluding the consideration of ESOP costs, by March 2023.
Food delivery giant Swiggy is in the process of shortlisting seven investment banks to act as advisors, as the Softbank-backed firm prepares for the launch of one of the most eagerly awaited IPOs in 2024, as reported by multiple industry sources with insights into the matter.
One of the individuals revealed that Kotak Mahindra Capital, Citi, and JP Morgan are expected to have been selected for key senior roles in the deal.
Another source mentioned that Bofa Securities, Jefferies, ICICI Securities, and Avendus Capital could potentially join the eventual IPO syndicate.
Three additional individuals also disclosed details regarding the suggested roster of seven investment bankers.
The five individuals mentioned above shared this information under the condition of anonymity.
Immediate responses from Swiggy and the investment banks were not obtainable at the time of our inquiry.
On September 12, reports indicated that Swiggy, in collaboration with PayU, had conducted presentations to choose advisors for their upcoming domestic listings.
The report from September 12 also indicated that the estimated size of the Swiggy IPO might fall within the vicinity of $1 billion.
“A confidential filing of the DRHP (draft red herring prospectus) is targeted for March 2024. If all goes well and market conditions are favourable, the IPO is likely to be launched in July-August,” the report further added.
It’s important to note that the Swiggy IPO is still in its early stages, and no definitive decision has been made regarding the scale or the timing of the IPO launch.
Moreover, in November 2022, SEBI introduced the concept of confidential filings. This practice, commonly observed in US markets, enables the issuer company to maintain the confidentiality of its offer document through the pre-filing process until it finalizes its IPO strategy. Tata Play (formerly known as Tata Sky), the direct-to-home platform, became the inaugural company to submit confidential documents to SEBI for its IPO.
During its most recent disclosed funding round in January 2022, Swiggy secured $700 million at a valuation of $10.7 billion. Following two consecutive markdowns, investor Invesco appraised Swiggy at approximately $5.5 billion, while Baron Capital estimated it at around $7.3 billion. Additionally, Swiggy has received investments from entities such as Alpha Wave Global, Qatar Investment Authority, and Prosus.
The present market capitalization of Swiggy’s publicly listed counterpart, Zomato, stands at INR 1,08,189 crore.
Crucially, Swiggy disclosed that its food delivery division achieved profitability during the March quarter of FY23 when considering all corporate expenses, except for employee stock option (ESOP) costs.
In a blog post dated May 18, Swiggy’s Co-founder and CEO, Sriharsha Majety, stated that the company’s quick commerce division, Instamart, is poised to achieve contribution-margin break-even in the coming weeks. Contribution margin break-even is a common metric utilized by e-commerce firms to indicate the profitability of their operations on a per-order basis, encompassing variable expenses like logistics while excluding fixed costs and marketing expenditures.
Fudr, the Food and Beverage Software as a Service (F&B SaaS) platform, has announced a strategic partnership with Barista.
Through this partnership, Barista plans to launch a rewards-oriented food ordering and payment application in the third quarter of 2023.
Fudr has also inked a deal with Massive Restaurants, owned by Zorawar Kalra, which oversees more than 20 well-known brands such as Farzi Cafe, Pa Pa Ya, and Louis Burger, to create a comprehensive super app for all their F&B ventures.
Moreover, Ohris, a well-established F&B chain headquartered in Hyderabad, has teamed up to introduce an app dedicated to self-pickup, ordering, and loyalty programs customized for their specialty coffee brand, Qaffiene.
“I am happy to share that we have signed up a mandate with Fudr for developing our loyalty app considering the proactive approach of the team and detailed insights provided during the shortlisting process. We are excited to launch our loyalty app soon with the Fudr team and I am sure this will enable more seamless interactions with our guests and create a more rewarding environment for them as they engage with us across multiple stores,” said Rajat Agrawal, CEO, Barista Coffee.
Fudr, founded by a group of technology and marketing professionals, including Aayush Khandpur, Prem Lokesh, Shobhit Marwah, and Akshat Khandpur, specializes in helping F&B brands in India build their app ecosystems.
They accomplish this by utilizing their SaaS-based application builder stack, which seamlessly integrates with point-of-sale (POS) and payment systems.
“Fudr is not merely an app but an investment in the future of restaurant chains. In this AI-driven era, we believe technologies should focus on direct connection with their customers, rather than going through aggregators. That’s why we’re creating a Unified Restaurant Interface (URI). It’s a hub for all customer interactions and acts as a flywheel, using past data to continually refine and personalise experiences. With our strategic partnership with Barista, we aim to elevate the brand presence and cultivate meaningful connections along with maximising customer satisfaction & loyalty,” said Aayush Khandpur, Co-founder & CEO, Fudr.
Through these collaborations, Fudr seeks to establish a robust digital infrastructure customized for medium and large restaurant brands. Their objective is to support these brands in adopting advanced technological solutions for launching their own apps, improving customer engagement and retention, and decreasing their dependence on the dominant duopoly of food aggregator apps.
Over the past year, Fudr has experienced continuous growth, catering to over 20 restaurant chains across India. Their strategy involves onboarding an additional 150 restaurant brands over the next 18 to 24 months.
Fudr has plans to broaden its global presence by venturing into significant markets such as South East Asia and the MENA regions. Simultaneously, they aim to diversify their platform offerings into other rapidly growing sectors within India, including direct-to-consumer (D2C), salons, and wellness.
According to industry analysis, the Software-as-a-Service (SaaS) market in India is on an impressive growth path, with forecasts suggesting it will reach an annual recurring revenue (ARR) of $50 billion by the year 2030.
This would signify an almost quadruple expansion from its current scale. The SaaS landscape in India is unquestionably progressing and maturing, even in the current market conditions.
This expansion provides FUDR with a significant market opportunity to leverage and establish its presence.
According to a consumer survey conducted by Smart Protein, over half of European meat consumers have reduced their yearly meat consumption.
This figure marks a 5% increase from the level recorded in 2021.
Conducted by the NGO ProVeg in collaboration with the University of Copenhagen and Ghent University, the Smart Protein survey concentrated on assessing attitudes toward the consumption of plant-based food. It compiled feedback from 7,500 consumers across Austria, Denmark, France, Germany, Italy, the Netherlands, Poland, Spain, the UK, and Romania.
When analyzing the factors that contributed to the decrease in meat consumption, 47% of consumers mentioned “health” considerations as their primary motivation. Following closely, environmental concerns accounted for 29%, and animal welfare for 26% of the cited influences.
Health reasons were particularly prominent among consumers in Romania and Italy, while environmental considerations played a significant role for those in Denmark and the Netherlands. For people in Germany and the Netherlands, animal welfare held the most significance.
The most substantial decline in meat consumption was observed in Germany, Italy, and France, with nearly 60% of respondents indicating that they had reduced the amount of meat they consume.
In 2022, meat consumption in Germany reached its lowest point in more than 30 years.
The number of flexitarians decreased by 3% compared to the previous year’s report, with slightly over a quarter of Europeans embracing this dietary choice in 2022. Notably, Germany led with the highest proportion of flexitarians, standing at 40%.
The most favored choices among plant-based food and beverages were legumes, with 57% of respondents stating that they included them in their diet at least once a week. Following closely were “plant-based alternatives,” with 28% of respondents reporting regular consumption.
Legume-based substitutes had the lowest consumption rate, with only 17% of respondents incorporating them into their diets.
Over 40% of consumers expressed their intention to “increase” their consumption of plant-based products, with the primary motivating factors being the products’ good taste, health benefits, and affordability.
According to the researchers, trust in plant-based alternatives has risen, with nearly half of the survey participants stating that they now have greater trust in these products compared to three years ago. When asked to explain this shift, the most commonly cited reasons were that these products are considered safe for consumption, accurately labeled, and reliable.
When queried about their trust in plant-based alternatives, consumers indicated that they found plant-based protein to be the most reliable core ingredient, followed by cultivated meats and dairy, and proteins derived from fungi.
Despite the increase in trust, over 60% of participants expressed a desire for “greater transparency in product certification.”
The majority of plant-based alternatives are enjoyed within the confines of one’s home, as 60% of individuals reported purchasing plant-based foods from supermarkets.
Approximately 62% of respondents expressed their willingness to support tax exemptions for foods aligned with environmental and health values. Consumers in Italy, Spain, and the UK exhibited the strongest endorsement for policies that could promote increased adoption of plant-based diets.
Commenting on the survey results, Jasmijn de Boo, CEO of ProVeg International said, “Increasing numbers of people are choosing to reduce their meat intake and policymakers and industry can use this knowledge to make respective decisions on the production and promotion of plant-based foods.”
According to a market report by GlobalData, the global plant-based food and beverage market is projected to attain a value of $94.2 billion in 2023 and is anticipated to experience a compound annual growth rate (CAGR) of 7.2% from 2023 to 2027.
The category of meat alternatives has faced sales challenges in certain advanced markets in recent quarters, notably in the United States.
In the UK, there have been companies that have gone under. In August, LoveSeitan, the plant-based business behind the Facon Bacon brand, had ceased operating.
Another UK startup, The Meatless Farm Co., went out of business in June. This loss-making alternative meat company, established in 2016, entered into administration, but its brand was rescued when VFC Foods, a fellow company, stepped in as the buyer.
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