Swiggy, a major player in the food tech industry, is partnering with banking and telecom firms to introduce bundled plans incorporating Swiggy One subscriptions. Under this initiative, Swiggy has launched Swiggy One Lite, a B2B solution, through which customers purchasing telecom subscriptions and banking products such as credit cards will now receive Swiggy One as an added benefit within their package.
Swiggy One extends a range of advantages to its users, including the exemption of delivery charges across its services like the food app, the quick commerce vertical Swiggy Instamart, the restaurant reservation feature DineOut, and the hyperlocal porter service Genie. The subscription for Swiggy One is priced at INR 1,299 for a three-month duration.
Sources indicate that the ‘Swiggy One Lite’ promotion is presently active in partnership with Axis Bank.
“We are constantly looking for ways in which consumers can experience the unparalleled benefits of Swiggy. Swiggy One is the country’s only membership program offering benefits across food, grocery, dining out and pick-up and drop services. We have now launched Swiggy One Lite, a B2B offering where we are working with several large brand partners in telecom, banking among others so that their customers can experience Swiggy with Swiggy One Lite,” said a Swiggy spokesperson.
“This will include benefits such as free deliveries on food and grocery orders and exciting offers across Swiggy’s many services. Brands can bundle the Swiggy One Lite membership with their own products delighting their customers with a valuable membership program,” the spokesperson added.
Furthermore, the company has introduced a jointly branded credit card in collaboration with HDFC Bank.
This comes at a time when Baron Capital, a US asset management company, has raised the value of its stake in Swiggy by 33.9 percent to $8.54 billion from the previous quarter.