HomeNewsSwiggy to partner with banking and telecom firms for integrated subscription plans

Swiggy to partner with banking and telecom firms for integrated subscription plans

BIRA 91 Taproom

BIRA 91 brings new vibes to Delhi with second taproom at Pacific Mall, Tagore...

Building on t͏he ͏succe͏s͏s of ͏i͏ts ͏fiv͏e͏ existing outl͏et͏s nation͏wide͏, ͏BIRA 91 h͏as͏ pr͏oudly͏͏ opened ͏͏͏its sec͏on͏d͏ Taproom in Delhi.͏͏͏ ͏Sit͏uated in the vibr͏ant͏...

IHCL reports 12% YoY growth in net profit, reaching INR 248 Cr in Q1

Indian Hotels Company Ltd (IHCL), th͏͏͏e ͏o͏perato͏͏͏r of Taj hotels, ha͏s recorde͏d͏ a 12% ͏y͏͏ear-͏͏o͏͏n-year i͏͏ncrea͏s͏͏e͏ ͏in ͏co͏nso͏l͏idated͏ net͏ pr͏͏ofit͏ for Q1͏͏͏ FY͏25, dri͏ven...

Swiggy, a major player in the food tech industry, is partnering with banking and telecom firms to introduce bundled plans incorporating Swiggy One subscriptions. Under this initiative, Swiggy has launched Swiggy One Lite, a B2B solution, through which customers purchasing telecom subscriptions and banking products such as credit cards will now receive Swiggy One as an added benefit within their package.

Swiggy One extends a range of advantages to its users, including the exemption of delivery charges across its services like the food app, the quick commerce vertical Swiggy Instamart, the restaurant reservation feature DineOut, and the hyperlocal porter service Genie. The subscription for Swiggy One is priced at INR 1,299 for a three-month duration.

Sources indicate that the ‘Swiggy One Lite’ promotion is presently active in partnership with Axis Bank.

“We are constantly looking for ways in which consumers can experience the unparalleled benefits of Swiggy. Swiggy One is the country’s only membership program offering benefits across food, grocery, dining out and pick-up and drop services. We have now launched Swiggy One Lite, a B2B offering where we are working with several large brand partners in telecom, banking among others so that their customers can experience Swiggy with Swiggy One Lite,” said a Swiggy spokesperson.

“This will include benefits such as free deliveries on food and grocery orders and exciting offers across Swiggy’s many services. Brands can bundle the Swiggy One Lite membership with their own products delighting their customers with a valuable membership program,” the spokesperson added.

Furthermore, the company has introduced a jointly branded credit card in collaboration with HDFC Bank.

Read More: Swiggy and HDFC Bank unveil co-branded credit card with Mastercard network; launch within 7-10 days

This comes at a time when Baron Capital, a US asset management company, has raised the value of its stake in Swiggy by 33.9 percent to $8.54 billion from the previous quarter.

Latest articles

Teriyaki Madness expands to Lynchburg with new franchise agreement

Amer͏ican re͏staurant chain Teriyaki Madness (TMAD) has ink͏ed a franchise agreement to debut its...

Pernod Ricard’s Brancott Estate teams up with Made for Drink to elevate wine pairings with new crisp varieties

Pernod Ricard's Brancott Estate has teamed up with Made for Drink to͏ craft two...

Birds Eye enters UK chips market with ‘Crispy Chips’

Birds Eye is making its debut in the chips mark͏et with ͏the laun͏ch of...

Freja launches innovative bone broth shake line for convenient, on-the-go nutrition

Freja, a ͏r͏eno͏wn͏ed͏ bone broth bra͏͏nd, has un͏vei͏led its la͏test͏ in͏n͏ovati͏on:͏ Bone Broth Shakes.͏...

Related Articles

IndiaMART’s Q4 profit soars 78% YoY to INR 99.6 Cr, announces INR 20/share dividend

IndiaMART InterMESH, a B2B marketplace, reported an over 78% increase in its consolidated net...

Swiggy’s valuation skyrockets 42% to $7.85B following Invesco’s review

After two rounds of evaluation, Invesco, an investment firm headquartered in Atlanta, significantly increased...

Hyderabad resident goes all out, orders 8,428 plates of Idli worth INR 6 Lakh in one year

Idlis, a traditional South Indian breakfast dish made with fermented rice and urad dal...
× Drop a, Hi?