Friday, December 19, 2025
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From mugs to cushions in half an hour: Tarun Joshi’s IGP deploys personalisation tech to disrupt India’s $65 bn gifting industry

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Online gifting company IGP has unveiled a hyperlocal model that promises to deliver personalised products in just 30 minutes across more than 30 cities, in what could be a turning point for India’s rapidly growing direct-to-consumer gifting market.

The initiative is powered by the deployment of compact personalisation machines in IGP’s network of dark stores, a move designed to cut production times and reduce reliance on centralised warehouses. By embedding production closer to the customer, the company aims to combine speed, scale, and customisation.

According to the company, the new format enables delivery of over 250 types of personalised products – including mugs, cushions, keychains, stationery and home décor items – within half an hour. A wider catalogue of more than 600 products can be fulfilled on the same day.

“The gifting industry has always wrestled with the trade-off between thoughtfulness and speed. We have combined technology, logistics, and creativity to make personalisation as fast as it is meaningful, because emotions shouldn’t have to wait,” said Tarun Joshi, Founder and Chief Executive Officer of IGP.

India’s online gifting segment has witnessed accelerated growth in the last five years, driven by increased internet penetration, a culture of instant gratification, and rising demand for personalised experiences. Industry estimates place the Indian gifting market at over USD 65 billion, with personalised gifting accounting for nearly a fifth of this demand.

By introducing rapid delivery for custom products, IGP is betting on differentiation in a crowded market that includes players like Ferns N Petals and Archies, as well as e-commerce giants Amazon and Flipkart. The company believes the new model could set new benchmarks for customer expectations in time-sensitive occasions such as birthdays, festivals, and anniversaries.

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Pizza Hut India Elevates Manish Guptaa to CMO; To Drive Value Deals, Innovation and Gen Z Campaigns While Retaining Tech Mandate

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Pizza Hut India, part of Yum! Brands, has appointed Manish Guptaa as its new Chief Marketing Officer (CMO), handing him the responsibility of steering the brand’s marketing and consumer strategy at a time when competition in the quick service restaurant (QSR) segment is intensifying.

Guptaa, who has been with the company since 2019, was previously serving as Chief Digital and Technology Officer. While he takes charge of marketing, he will continue to manage the technology and digital portfolio until a successor is identified.

His new mandate includes expanding Pizza Hut’s value-led offerings, launching product innovations tailored for Indian consumers, and building sharper campaigns aimed at younger audiences such as millennials and Gen Z. The company said Guptaa will also focus on enhancing cultural relevance and shaping the brand’s next phase of growth in one of the world’s fastest-growing food service markets.

Rohan Pewekar, Managing Director, Pizza Hut Indian Subcontinent, said the company is confident that Guptaa’s leadership will further strengthen the brand’s position in India. “We are excited to see him take on the role of CMO and build on our ambition of being the first choice for today’s consumers,” he added.

During his tenure at Pizza Hut, Guptaa has overseen several digital-first initiatives. These include scaling the brand’s online commerce operations, building a performance marketing engine, and embedding data-driven insights into decision-making. The company noted that these efforts helped accelerate customer acquisition and deepen loyalty.

Pizza Hut operates more than 800 restaurants across India. With the QSR market projected to cross 1.5 trillion rupees by 2026, the company is betting on Guptaa’s combined expertise in technology and marketing to sharpen its competitive edge.

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Palm Oil Flows Into India at 13-Month High as Imports Touch 990,528 Tons in August; Sunflower Oil Gains, Soyoil Slides, Canola Oil Returns After 5 Years

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India’s palm oil imports soared in August to their highest in more than a year, as refiners rushed to secure supplies ahead of the festive season, lured by palm oil’s price advantage over soyoil. The rise is expected to ease excess stockpiles in Indonesia and Malaysia, the world’s top producers.

According to data released by the Solvent Extractors’ Association of India (SEA) on Monday, palm oil shipments into the country rose nearly 16% month-on-month to 990,528 metric tons, marking the highest level since July 2024.

The surge came at the expense of soyoil, with imports of the soft oil plunging 25% to 367,917 tons, the lowest in four months. Sunflower oil, however, staged a strong rebound, with imports climbing 28.5% to 257,080 tons — a seven-month peak.

In a notable development, India also imported 6,000 tons of canola oil in August, its first significant purchase of the commodity in nearly five years.

Overall edible oil imports rose 4.7% month-on-month to 1.62 million tons, also the highest since July 2024. The SEA noted that refiners have stepped up stocking to meet expected demand spikes during the September–November festive window, when consumption of fried foods and sweets rises sharply.

India, the world’s largest importer of vegetable oils, sources palm oil mainly from Indonesia and Malaysia, while soyoil comes from Argentina and Brazil, and sunflower oil largely from Russia and Ukraine.

Trade sources estimate that palm oil imports will remain above 800,000 tons in September as festive demand peaks. SEA data also showed that India imported 589,283 tons of duty-free edible oils from Nepal between November 2024 and July 2025, under a regional trade pact.

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India’s Luggage Market to Hit Rs 267 Billion by 2028: VIP, Samsonite, Safari Race Ahead as Weddings and Travel Fuel 12% CAGR

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India’s luggage market is on a strong growth trajectory, projected to expand at a compound annual growth rate (CAGR) of 12 percent over the next four years to touch Rs 267 billion by 2028, according to a new report by Motilal Oswal Financial Services.

The sector, which had contracted to Rs 60 billion during the pandemic in 2020, has staged a sharp recovery, clocking a 37 percent CAGR between 2020 and 2023. Analysts link this rebound to a surge in air and rail travel, coupled with an uptick in weddings and destination ceremonies where luggage plays a key role in gifting and trousseau purchases. The wedding-heavy November–December 2024 period alone witnessed more than 4.8 million ceremonies, adding significantly to sales.

Branded players, currently holding 52 percent of the market, are expected to outpace industry growth as consumers shift away from unbranded goods toward more durable, stylish, and premium luggage. Three major companies—VIP, Samsonite, and Safari—already account for about one-third of the total market.

The mass segment, priced under Rs 4,000, dominates with a 60 percent share valued at Rs 102 billion. Safari leads this category with 16 percent, followed by Aristocrat and Kamiliant. The mid-tier, comprising 30 percent of the market, is driven by VIP (21 percent through VIP and Skybags) and American Tourister (17 percent), both targeting value-conscious urban buyers through omnichannel presence and curated ranges.

The premium end, making up around 10 percent, is growing rapidly with Samsonite holding 20 percent and Carlton 8 percent, buoyed by international travel demand. Digital-first direct-to-consumer labels are also gaining traction, especially among younger consumers drawn to minimalist design and influencer-led marketing.

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Little Spoon Aims for $150M Revenue in 2025: How Ben Lewis and Angela Vranich Built America’s 1 Kids’ Food Brand Without Retail

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Little Spoon, the largest direct-to-consumer baby and kids’ food company in the United States, is on track to cross $150 million in net revenue this year, according to company executives. The milestone comes less than a decade after its founding and just a year after turning profitable in 2024.

Launched in 2017 by Ben Lewis and Angela Vranich, Little Spoon carved out a strong position in the crowded food market by targeting a niche often overlooked by big packaged food companies: clean, convenient, and nutritionally balanced meals for children. The company’s portfolio spans baby blends, toddler meals, snacks, and vitamins, with each product designed around rigorous sourcing standards and ingredient transparency.

Industry analysts point out that the brand’s success is striking not only because of its scale, but also because it has achieved nine-figure revenues without entering physical retail. While most packaged food companies rely on grocery distribution to drive volume, Little Spoon has grown entirely through its online subscription model, serving families across the country.

Executives attribute this growth to shifting consumer preferences among millennial and Gen Z parents, who have shown a greater willingness to pay a premium for fresh, minimally processed meals delivered directly to their doors. Since launch, the company has shipped tens of millions of meals and built one of the largest digital communities of parents in the United States.

With profitability secured and revenue scaling at double-digit rates, industry observers suggest Little Spoon could soon explore international expansion or strategic partnerships. For now, its ability to disrupt a traditionally retail-heavy category with a direct-to-consumer model has made it one of the most closely watched food startups in the country.

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Gen Z Tips the Glass Differently: 1 in 4 Indians Now Prefers No/Low Alcohol; Startups like Sober & Catwalk Botanicals Join UB, Diageo in Chasing Metro Demand

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India’s youngest consumers are reshaping the country’s drinking culture, steering demand toward no-alcohol and low-alcohol beverages. A recent NielsenIQ study shows that 24% of Indian consumers now opt for such alternatives, well above the global average of 17%. More than half of this segment is made up of millennials and Gen Z, making India the second-largest market for these drinks in Asia-Pacific after the Philippines.

The trend is most pronounced in metros where bars are moving beyond colas and virgin mojitos to offer sophisticated non-alcoholic cocktails. Industry leaders say this reflects a broader health and moderation shift. Vikram Bahl, chief marketing officer at United Breweries, said urban professionals and young consumers increasingly want inclusivity and balance without giving up the taste of beer. United Breweries’ latest report notes investments in alcohol-free innovation aimed at metro markets.

Diageo India is also tracking the space closely. Its CMO, Ruchira Jaitley, said Gen Z is adopting what she calls “zebra striping,” alternating between alcoholic and non-alcoholic drinks, and leaning toward cocktails and premium categories. Diageo recently bought a 15% stake in V9 Beverages, parent of non-alcoholic spirits brand Sober.

Local startups are riding the wave. Aditya Agarwal, founder of Sober, said non-alcoholic whiskey is the fastest mover, reflecting whiskey’s dominance as India’s most consumed spirit. Catwalk Botanicals’ Ishan Arora estimates the non-alcoholic segment remains a fraction of India’s premium alcohol market, which itself accounts for 8–9% of the country’s $42 billion alcobev industry.

Cultural observers believe the shift is as social as it is health-driven. Santosh Desai noted that younger consumers want the buzz and social ease of alcohol without its risks. Spencer’s Retail vice-chairman Shashwat Goenka added that Gen Z is drinking to stand out, unlike millennials who drank to blend in.

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Coffee Island Lands in Pune with European Flair as India’s Café Market Poised to Cross ₹25,000 Crore by 2028

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Coffee Island, one of Europe’s fastest-growing specialty coffee chains, has officially entered the Indian market with the launch of its first café at Amanora Mall. Positioned at the mall’s East Block on the ground floor, the brand aims to redefine Pune’s café experience by blending European coffee traditions with local sensibilities.

Founded in Greece in 1999, Coffee Island has expanded across Europe with over 500 outlets and is now looking to tap into India’s fast-rising café culture. The Indian café market, currently estimated at over ₹25,000 crore, is growing at double digits annually, fueled by millennials and Gen Z consumers who increasingly view cafés as social and work hubs.

The Pune outlet offers a wide range of specialty brews, global blends, and signature recipes, promising an “immersive coffee journey” that goes beyond the standard café menu. From cappuccinos and Americanos to experimental handcrafted blends, Coffee Island is pitching itself as a destination for both everyday coffee drinkers and connoisseurs seeking artisanal brews.

The brand’s debut also ties in with Amanora Mall’s ongoing repositioning as a lifestyle hub. “Every transformation deserves a place to pause, reflect, and recharge. Coffee Island arrives at the right moment as Amanora evolves beyond shopping into a 360-degree lifestyle destination,” said Surjit Singh Rajpurohit, CEO of Amanora Mall. “Known for its global coffee culture and artisan blends, the café adds an international edge to our mix of fashion, retail, and food.”

Pune, with its large student base and young working professionals, has become a battleground for café chains in recent years, with Starbucks, Third Wave Coffee, and Blue Tokai expanding rapidly. Coffee Island’s entry signals growing competition in India’s premium coffee segment, where international and homegrown players alike are racing to capture a slice of the market.

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Behind the Festive Rush: Delivery Platforms Face Rising Fraud as 5 Lakh Zomato and 2.4 Lakh Blinkit Riders Hit the Streets

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India’s festive season hiring blitz is revealing a troubling undercurrent. While quick-commerce and e-commerce platforms are ramping up gig workforce recruitment by 20-25% compared to last year, incidents of fudged documents, fake addresses, and flawed background verification are on the rise, industry executives said.

Identity verification firm IDfy estimates that nearly 10,000 rider profiles have been blocked so far this season for discrepancies ranging from forged IDs to mismatched addresses. This compares with about 30,000 blocked profiles during last year’s festive surge. “Most of the lapses are related to identity and address proofs,” said Pratik Agarwal, head of IDfy.

With quick-commerce giants Blinkit and Zomato each managing vast fleets—5.09 lakh and 2.4 lakh delivery partners, respectively, as of Q1 FY26—platforms are now doubling down on checks. “Impersonation is treated as identity theft and leads to permanent termination, along with strict action under our code of conduct,” a spokesperson for Eternal, which oversees verification for both firms, said.

Yet, lapses often surface only after incidents. “Weaknesses in ID checks frequently come to light after a fraud, compliance violation, or customer safety issue,” said Aditya Mishra, chief executive of staffing services firm CIEL HR. “Such gaps, if unchecked, carry reputational and regulatory risks.”

Logistics startups are also tightening their processes. Angad Singh of Zippee said his company has instituted criminal record checks, address verification, and blacklist mechanisms. “Rare misrepresentations lead to immediate termination, and offenders are permanently barred,” he added.

Platforms are responding with continuous monitoring, including regular selfie checks to ensure rider identity matches, executives said. Analysts warn that with quick-commerce hiring expected to peak further during Diwali, safeguarding customer trust will require deeper investment in technology-driven verification and real-time oversight.

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ITC Foods Bets on Fresh Packaged Play: Sunfeast Cookies, Aashirvaad Chapatis to Ride ₹3,000-Crore Quick Commerce Wave in FY26

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ITC Foods is gearing up to expand into fresh packaged foods such as cookies, cakes, and chapatis, in a move designed to tap India’s rapidly growing quick commerce market. The initiative reflects the company’s bid to align with shifting consumer preferences for convenience-led foods with short shelf lives, delivered quickly through hyper-local supply chains.

Hemant Malik, chief executive of ITC’s food division, said the company has extended its flagship Sunfeast and Aashirvaad brands into these categories. “Consumers today are looking for products that combine freshness, quality, and accessibility. The rise of quick commerce has made it possible to reach them faster with foods designed to be consumed within days rather than months,” he told ET.

To deliver on this promise, ITC has built a small-batch production and hyper-local distribution model that enables next-day delivery from oven to doorstep. The system bypasses long-haul logistics and warehouse storage, common hurdles in a country where 75 percent of FMCG sales still flow through local kirana stores.

Industry analysts, however, warn that scaling such a model will require more than quick commerce. Devangshu Dutta, founder of retail advisory Third Eyesight, said products with limited shelf lives “must move fast,” making inventory management on quick commerce platforms a challenge. He added that ITC will eventually need to extend these products into modern and general trade to achieve scale.

For ITC, the push into fresh packaged foods comes on the back of steady growth in its food business, which reported gross sales of ₹18,270 crore in FY25, up 6 percent year-on-year. The company joins peers like Hindustan Unilever, Marico, Adani Wilmar, and Parle, all of whom are creating dedicated portfolios for the fast-moving quick commerce channel, now dominated by Blinkit, Swiggy Instamart, and Zepto.

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Boat Signs Hip-Hop Sensation KR$NA as Brand Ambassador, Tapping His 116M+ Streams to Power Youth Campaigns

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Boat, one of India’s largest audio wearables companies, has announced hip-hop artist KR$NA as its newest brand ambassador, strengthening its push to align with the country’s youth-driven music and cultural movements.

The homegrown consumer electronics brand, which leads India’s hearables market with products such as earbuds, headphones, and smartwatches, said the collaboration is designed to blend music, culture and technology while reinforcing its image as a youth-first label.

KR$NA, who has emerged as one of India’s most influential rap voices, has consistently delivered hits that resonate with urban audiences. His songs “YKWIM” (116 million streams), “I Guess” (61 million), and “Joota Japani” (38 million) have made him a mainstay on music charts. Tracks such as “No Cap” and “Never Enough” have further cemented his reputation for storytelling rooted in everyday realities.

Speaking on the partnership, KR$NA said he identifies with Boat’s approach of letting quality speak for itself. “I’ve always kept things limited and let my music do the talking. Boat has the same authenticity. Both of us draw from culture, and this association will connect across every street and corner of the country,” he said.

Boat confirmed that the campaign will not be restricted to product endorsements. It will feature digital-first content, interactive campaigns, and on-ground activations that aim to build communities around music and self-expression. A company spokesperson added that KR$NA’s story of resilience and creativity mirrors the values Boat wants to champion.

Founded in 2016, Boat has built a stronghold in affordable lifestyle electronics and has frequently used music icons and sporting personalities to expand its brand equity. The addition of KR$NA continues this strategy of embedding itself deeper into India’s evolving pop culture fabric.

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