Swiggy, the renowned on-demand convenience platform, has joined forces with Simpl, a prominent checkout network. This collaboration aims to introduce a seamless one-tap checkout experience for millions of customers across various services, including food delivery, Swiggy Instamart, and soon, on Dineout and Swiggy Genie.
The significance of this partnership is heightened as the demand for Swiggy’s on-demand services surges, especially during the festive holiday season characterized by Christmas and New Year’s Eve celebrations. The presence of five weekends in December is anticipated to amplify the demand for services from food and hyperlocal delivery companies substantially.
Through this collaboration, customers nationwide will gain the ability to effortlessly place orders from Swiggy’s extensive network of over 2.9 lakh restaurant partners. Additionally, they can conveniently access a myriad of products offered by Swiggy Instamart, all while taking advantage of Simpl’s one-tap functionality to access other services from Swiggy.
An increasing number of customers today are seeking convenience while transacting online with food and hyperlocal delivery sectors among their top choices. As these services are also availed multiple times in a day, it necessitates the need for a quick and convenient checkout to enhance customer experience. Simpl, as a customer-focused organisation, has been the preferred choice of millions of customers and this partnership with Swiggy is intended to bring greater convenience and trust to our combined customer base in the upcoming holiday season. It will also help strengthen our presence in this space where convenience is becoming a real differentiator,” said Nitya Sharma, founder and chief executive officer of Simpl.
At present, numerous prominent enterprises and rising Direct-to-Customer (D2C) merchants in the food and hyperlocal delivery sector are providing Simpl’s one-tap checkout to millions of customers nationwide. In the past two years alone, Simpl has observed a remarkable 75% surge in transactions related to food and beverages, as well as hyperlocal categories, coupled with a notable 48% rise in the number of users engaging in transactions.
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“Our mission is to offer unparalleled convenience and an elevated experience to our customers across the platform – from search to checkout and delivery. With Simpl’s 1-Tap Checkout integrated into our platform, especially ahead of the holiday season, millions of customers across the country will be able to access their food, and home needs, and dine out seamlessly,” said Anurag Panganamamula, vice president- revenue and growth, Swiggy.