HomeNewsIndian D2C fashion brand Beyoung secures strategic investment from Abu Dhabi Royal...

Indian D2C fashion brand Beyoung secures strategic investment from Abu Dhabi Royal Family, eyes global expansion

Beyoung, an Indian direct-to-consumer (D2C) fashion brand has announced that it has received a strategic investment from the Royal Office of Sheikh Tahnoon Bin Saeed Bin Tahnoon Al Nahyan.

The Royal family has invested significantly in various sectors of the global startup ecosystem, including real estate, retail, genomics, and deeptech. This strategic investment represents a crucial milestone for Beyoung, not only providing financial backing but also affirming the startup’s international prospects. The investment aims to bolster Beyoung’s omnichannel presence on a global scale, with ambitious plans to establish more than 300 stores worldwide over the next three years, as stated in an official announcement.

“We recognize the immense potential within Beyoung, especially in its strategic focus on reaching tier II and tier III cities globally. The strategic Investment in Beyoung aligns with our long-term vision of supporting the Indian apparel industry and fostering the creation of international brands. We believe in Beyoung’s potential to not only excel in the domestic market but also emerge as a global fashion leader,” said Zulfiquar Ghadiyali, executive director – private office of highness Sheikh Tahnoon Bin Saeed Bin Tahnoon Al Nahyan.

Continue Exploring: GenZ-focused fashion startup Newme raises $5.4 Million in funding round led by Fireside Ventures

With this investment, Beyoung aims to fortify its market position, drive innovation in the fashion industry, and continue delivering high-quality, affordable clothing to its Beyoungsters.

“Coming from a small town, we understand the importance of reaching out to diverse regions. Partnering with the Abu Dhabi royal family opens doors not only to the GCC and MENA regions but also paves the way for a global expansion strategy. This investment is a substantial backing that will enable us to grow multifolds exponentially, reaching new heights on a domestic as well as international scale,” Founder and CEO of Beyoung, Shivam Soni, said.

Established in 2018 in Udaipur, Rajasthan, Beyoung currently boasts a GMV (Gross Merchandise Value) of INR 150 crore. The company aims to reach a GMV of INR 600 crore within the next three years.

As the world’s second-most populated country, India represents a lucrative market for apparel brands, particularly with the younger demographic showing a growing affinity for Western-style clothing. Within the apparel industry, brands like H&M and Puma garner more than 40-50% of their revenues from online sales, signaling a rising preference for ecommerce platforms following the pandemic.

By 2027, the fashion and lifestyle ecommerce market is projected to reach a value of $35-40 billion, with experts indicating an addressable market of at least $15-20 billion within the direct-to-consumer (D2C) segment alone.

Continue Exploring: India’s apparel exports on the rise: CMAI forecasts 10-15% YoY growth in UAE market

Latest articles

Spanish beauty giant Puig sets stage for €14bn IPO, Europe’s largest of the year

Puig, the renowned Spanish beauty conglomerate known for beloved brands such as Paco Rabanne...

Costa Coffee expands to Italy, unveils first store at Fiumicino Airport

Costa Coffee has ventured into the Italian market with the opening of its first...

UK-based Shicken eyes profitability by 2025 following successful US expansion

Shicken, a UK-based producer of vegan ready-meals, is targeting profitability by 2025 after its...

Subway brings back Honey Oat Bread and Creamy Sriracha Sauce across the US!

Subway is reintroducing its Honey Oat Bread, making a comeback after four years of...

Related Articles

Women’s wear brand Uptownie targets 2x revenue growth amidst expanding plans

Homegrown women's wear brand Uptownie, which initiated operations in 2015 with an initial investment...

B9 Beverages gears up for INR 400 Crore funding round to drive business expansion

B9 Beverages, the company behind Bira 91 beer and the owner of The Beer...

D2C home care brand Koparo secures INR 6 Crore from 4P Capital Partners and Shark Tank India

Koparo, a plant-based home care brand, has secured a funding round of INR 5.2...
× Drop a, Hi?