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HomeNewsIndian D2C fashion brand Beyoung secures strategic investment from Abu Dhabi Royal...

Indian D2C fashion brand Beyoung secures strategic investment from Abu Dhabi Royal Family, eyes global expansion

Beyoung, an Indian direct-to-consumer (D2C) fashion brand has announced that it has received a strategic investment from the Royal Office of Sheikh Tahnoon Bin Saeed Bin Tahnoon Al Nahyan.

The Royal family has invested significantly in various sectors of the global startup ecosystem, including real estate, retail, genomics, and deeptech. This strategic investment represents a crucial milestone for Beyoung, not only providing financial backing but also affirming the startup’s international prospects. The investment aims to bolster Beyoung’s omnichannel presence on a global scale, with ambitious plans to establish more than 300 stores worldwide over the next three years, as stated in an official announcement.

“We recognize the immense potential within Beyoung, especially in its strategic focus on reaching tier II and tier III cities globally. The strategic Investment in Beyoung aligns with our long-term vision of supporting the Indian apparel industry and fostering the creation of international brands. We believe in Beyoung’s potential to not only excel in the domestic market but also emerge as a global fashion leader,” said Zulfiquar Ghadiyali, executive director – private office of highness Sheikh Tahnoon Bin Saeed Bin Tahnoon Al Nahyan.

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With this investment, Beyoung aims to fortify its market position, drive innovation in the fashion industry, and continue delivering high-quality, affordable clothing to its Beyoungsters.

“Coming from a small town, we understand the importance of reaching out to diverse regions. Partnering with the Abu Dhabi royal family opens doors not only to the GCC and MENA regions but also paves the way for a global expansion strategy. This investment is a substantial backing that will enable us to grow multifolds exponentially, reaching new heights on a domestic as well as international scale,” Founder and CEO of Beyoung, Shivam Soni, said.

Established in 2018 in Udaipur, Rajasthan, Beyoung currently boasts a GMV (Gross Merchandise Value) of INR 150 crore. The company aims to reach a GMV of INR 600 crore within the next three years.

As the world’s second-most populated country, India represents a lucrative market for apparel brands, particularly with the younger demographic showing a growing affinity for Western-style clothing. Within the apparel industry, brands like H&M and Puma garner more than 40-50% of their revenues from online sales, signaling a rising preference for ecommerce platforms following the pandemic.

By 2027, the fashion and lifestyle ecommerce market is projected to reach a value of $35-40 billion, with experts indicating an addressable market of at least $15-20 billion within the direct-to-consumer (D2C) segment alone.

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