Angara, the fine jewellery label known for its handcrafted gemstone pieces and strong online presence in the US and beyond, has officially set foot in India. The brand is kicking things off with a digital-first strategy, betting on India’s growing appetite for premium products purchased online.
But that’s not all—Angara has plans to move beyond screens. In the near future, the brand will roll out physical spaces where customers can try on pieces, explore collections in person, and immerse themselves in the craftsmanship that defines the label. This hybrid model is designed to appeal to both tech-savvy shoppers and traditional buyers who want a personal touch before making luxury purchases.
The LA-headquartered brand already serves customers across the US, UK, and Australia, with operations in Ireland, Canada, and Thailand. Over a million customers have shopped with Angara globally.
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The brand was launched in 2005 by Ankur and Aditi Daga, siblings with Indian roots and a gemstone heritage stretching back over 300 years. What started as a mission to bring high-quality gemstone jewellery to a wider audience has evolved into a $100 million business—built entirely without outside funding.
“India is on the cusp of a jewellery revolution. After spending nearly 20 years refining our approach to online jewellery retail, we’re excited to return to our roots,” said Ankur Daga, Founder and CEO of Angara. “We’re bringing the best of both worlds—centuries-old craftsmanship and modern customisation—to one of the most dynamic markets in the world.”
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With its Indian foray, Angara is setting its sights high. The goal? To grow into a $1 billion brand within the next five years.
