Homified, an innovative tech-driven Direct-to-Consumer (D2C) brand affiliated with The Teaser Company, has successfully raised INR 10 million in a Pre-Seed funding round. The capital will be deployed to elevate the brand’s visibility through strategic measures, including a makeover of its brand identity, dynamic social media involvement, impactful partnerships with influencers, and compelling live sessions.
Homified’s expansion strategy encompasses the introduction of fresh product categories and the bolstering of community initiatives. With a specialisation in smart electronics and wellness tech, the brand maintains its emphasis on wireless power banks, laptop power banks, and state-of-the-art massagers.
The firm intends to employ the funds garnered to advance and broaden its product range, placing a significant focus on smart electronics and wellness technology. This strategic initiative is geared towards consolidating Homified’s standing in the tech D2C realm by crafting inventive products, such as wireless chargers and power banks, to cater to the ever-changing demands of consumers.
Alongside the growth in smart electronics, the financing will empower Homified to explore the wellness tech sector, specifically concentrating on massagers. The funding round was spearheaded by Srinivasan Namala, a distinguished investor with a proven track record spanning 20 startups in diverse sectors, underscoring the strategic significance of his engagement with Homified.
Regarding the funding, Varun Chopra, Co-founder of Homified, conveyed enthusiasm about the brand’s future prospects. He underscored the company’s commitment to leveraging the investment for improving its product range and delivering innovative solutions that prioritise functionality and ease of use. The ultimate goal is to have a positive impact on customers’ daily lives.
Meanwhile, The Teaser Company, the sibling company of Homified, has disclosed strategic augmentations to its leadership ensemble, with the objective of fortifying its market prowess and client services. Rakshita Kaushik and Dimple Hotchandani will spearhead the company’s creative strategy, whereas Kartavya Arora will lead growth strategy initiatives, concentrating on performance marketing and conversion rate optimization. Dhiraj Jindal will assume responsibility for the creative club, ensuring exceptional creative output.
Shivam K, Co-founder of The Teaser Company, underscored the firm’s dedication to vertical expansion and the establishment of brands that contribute substantial value to customers’ lives. He stressed the significance of the new leadership team in fostering emerging brands with potential while concurrently advancing value-adding brands.
