Uzhavarbumi, a start-up based in Chennai that offers direct-to-consumer (D2C) milk delivery services, has secured INR 7 crore in funding from Anicut Capital.
The funding secured from Anicut Capital will allow the start-up to strengthen its technological capabilities, upgrade its plant and machinery equipment, and bolster its marketing strategies. Uzhavarbumi also intends to improve its product packaging and expand its workforce with the funds received.
With the financial backing, Uzhavarbumi intends to expand its operations to Bengaluru and Hyderabad.
Vetrivel Palani established Uzhavarbumi in 2017 with a mission to connect rural and marginalized farmers with consumers in urban areas by sourcing farm-fresh milk from them at a fair market price. The start-up has been successful in bridging the gap between primary producers (farmers) and consumers in Chennai.
The business model of Uzhavarbumi ensures that farmers are able to generate a stable and consistent income.
Speaking on the funding, Vetrivel Palani said, “We are thrilled to have Anicut Capital as our investor and partner in the mission to create a more sustainable and equitable agri-food system. With Anicut’s support, we aim to expand our operations and bring farm-fresh milk to more customers across India.”
IAS Balamurugan, Managing Partner of Anicut Capital, said, “We are proud to associate with Uzhavarbumi in their mission to promote direct commerce between farmers and consumers. Their innovative approach towards supply chain management and focus on eco-friendly packaging aligns with our vision of promoting sustainable development. They have immense potential in transforming the agricultural sector of India and we are excited to support their growth plans and expansion into new markets.”
Anicut Capital is a financial institution that offers a range of debt and equity products. The company manages multiple investment funds, including two debt funds (GAF-1 and GAF-2), Anicut Angel Fund, and Grand Anicut Fund 3.
