Mythik raises $15M seed round to modernize Indian mythology, blending culture, tech, and storytelling under founder Jason Kothari.
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The Mumbai-based company is off to a strong start, attracting funding from several high-profile backers. Among the investors are Sakal Media Group, gaming-focused firm BITKRAFT, VC Grid, Visceral Capital, the family offices of Bollywood icon Shah Rukh Khan and the Patni business family. The company plans to use this capital to expand both its content slate and technical capabilities.
What sets Mythik apart is its mission: to breathe new life into Indian epics, folk tales, and historical sagas through short, visually compelling videos. These aren’t the traditional, long-format retellings you might expect. Each episode runs about 10 to 12 minutes, making it easy for today’s viewers to engage with stories that have shaped Indian culture for centuries.
Titles such as Ram vs Ravan: The Final Duel, Shakuni’s Story, and The Women of Ramayan have already begun to draw attention. With high production value and a narrative-driven approach, Mythik aims to make mythological storytelling feel fresh and exciting, especially for younger generations who may not have grown up with these tales.
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As India’s appetite for high-quality, culturally rooted content grows, Mythik’s timing couldn’t be better. The company is betting big on the idea that the country’s rich narrative heritage—told in a new format—can carve out a significant space in the entertainment landscape.
