Tomato sauce just got a serious upgrade.
Sauz, the fast-rising food startup reinventing the humble pasta sauce, has just locked in $12 million in fresh funding — with CAVU Consumer Partners leading the round. Known for betting on breakout consumer brands, CAVU joins existing backers Coefficient Capital, Palm Tree Crew, and Strand Equity in backing Sauz’s next chapter.
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The money won’t sit idle. Sauz plans to pour this capital into aggressive growth — think louder marketing, more shelf space, and a punchier online presence. New flavors are in the works, more stores are coming, and the brand wants to be a staple in more kitchens by the end of 2025.
“People want more than just tomatoes and garlic in a jar,” said Sauz CEO and co-founder Troy Bonde. “They’re craving flavor, personality, and something fun. That’s exactly what we’re building — and with CAVU behind us, we’re ready to move faster than ever.”
Sauz isn’t just making noise; it’s moving numbers. The brand saw a 148% spike in revenue and a whopping 250% jump in online sales. Now stocked in nearly 7,000 stores across the U.S. and boasting seven unique SKUs, it’s not slowing down.
For CAVU, this partnership is about shaking up a stale category. “The sauce aisle feels like it hasn’t changed in decades,” said CAVU’s Jared Jacobs, who now joins Sauz’s board. “Sauz brings bold flavors, modern branding, and a sense of surprise that’s been missing. It’s not just another tomato sauce — it’s an experience.”
Sauz’s secret weapon? Ingredients you don’t see coming — like brown butter, miso, lemon, and even hot honey. “We started Sauz because we were bored of what was out there,” added Winston Alfieri, CMO and co-founder. “We’re not just selling sauce — we’re helping people rediscover their love of cooking.”
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With momentum building and fresh funding in hand, Sauz looks ready to turn the heat up in your pantry.
