Mumbai-based oral care brand Salt has secured fresh backing with a $1 million pre-Series A investment from Lotus Holdings, the family office tied to the personal care heavyweight Lotus Herbals. The deal, structured to be disbursed in two parts, places the company’s post-money valuation at ₹46 crore (roughly $5.3 million).
Launched in 2022 by Karan Raj Kohli and Viraj Kapur, Salt has positioned itself as a premium oral wellness label that merges clinical formulation with minimalist design and eco-friendly principles. Think toothpaste without the fluff, mouthwash in glass bottles, and a commitment to ingredients that make both dentists and conscious consumers nod in approval.
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The new funding will fuel Salt’s ambitions on multiple fronts: ramping up R&D, launching new products, scaling operations, building out the team, and strengthening its brand identity—without compromising its clean, luxe appeal.
“We’re not chasing growth through discounts or gimmicks,” said CEO and co-founder Viraj Kapur. “We’ve always been focused on building a long-lasting brand with substance, and Lotus understands that vision.” His co-founder, Karan Raj Kohli, added, “Being compared to global players this early in our journey is rare for an Indian brand—this partnership gives us even more momentum.”
Salt is coming off a strong year, boasting 448% revenue growth year-on-year, thanks to a loyal customer base, sharp D2C performance, and product repeat rates that speak for themselves.
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This marks Salt’s second capital raise, following an earlier $358,000 round from Saurashtra Capital and a group of angel investors. With Lotus now in its corner, Salt is looking to level up from breakout brand to serious contender in the oral wellness space.
