Yohan and Michelle Poonawalla—well-known names in both business and philanthropy—have made a strategic investment in TOVA, a young beverage startup that’s putting a modern spin on India’s ancient wellness traditions. While the exact size of the deal hasn’t been disclosed, the backing itself is a strong signal of confidence in the brand’s potential.
TOVA, launched in 2022 by Lakshmi and PS Srinivasan under the Ayushkalki Wellness banner, focuses on functional hydration. Its line of herb-infused waters draws directly from Ayurveda, offering blends designed to support immunity and overall health—without compromising on taste or convenience.
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Working closely with Indian food tech researchers, the team behind TOVA has developed a set of clean, thoughtfully formulated drinks that are equal parts therapeutic and refreshing. The idea? Take centuries-old herbal knowledge and repackage it into something that fits neatly into a busy, modern lifestyle.
For the Poonawallas, the investment is more than just financial. “We’re strong believers in encouraging healthier living, and TOVA stands out for the way it connects ancient wisdom with today’s wellness needs,” said Yohan Poonawalla, Chairman of the Poonawalla Group. “We’re excited to be part of their journey and help scale their impact.”
Michelle Poonawalla, Director at the Group, echoed the sentiment: “TOVA’s commitment to quality, innovation, and sustainability mirrors our own values. This partnership is about backing a vision that’s both forward-thinking and rooted in something timeless.”
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TOVA is now setting its sights on expanding distribution, growing its product lineup, and becoming a familiar name in health-conscious homes across India—and beyond.
