Let’s Try, the fast-growing snacks brand that grabbed eyeballs on Shark Tank India, has just closed a pre-Series A funding round worth $2.5 million (roughly Rs 22 crore). The round was led by Singapore’s SWC Global, with continued backing from familiar names like Wipro Consumer Ventures, 100Unicorns, Venture Catalysts, and none other than boAt’s Aman Gupta, who first spotted the brand on TV.
Based out of Delhi NCR, the startup isn’t wasting any time putting the fresh capital to work. The focus? Doubling down on distribution across India’s Tier 1, 2, and 3 cities, streamlining its logistics backend, and rolling out new-age snack options that are both tasty and mindful of modern health preferences.
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A chunk of the investment will also be funneled into brand-building across online and offline channels, with a special emphasis on growing its D2C presence and e-commerce reach.
Big Goals, Bigger Appetite
Founded in 2021 by Nitin Kalra—a seasoned FMCG professional with past roles at ITC, PepsiCo, and Raymond—Let’s Try is riding a wave of momentum. What began as a small venture with Rs 1 crore in revenue has now grown into a business with an ARR of Rs 120 crore in under three years.
But Kalra and his team aren’t stopping there. The brand is now aiming to hit Rs 1,000 crore in revenue by 2028, a nearly tenfold leap that would cement its place among India’s snack industry leaders.
Snacks That Hit Home
Let’s Try stands out in a cluttered market by offering classic Indian favourites—think namkeens, cookies, wafers, and even traditional mithai—all made in-house to ensure quality and consistency. The pitch? Premium taste without the premium price tag.
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The timing couldn’t be better. Indian consumers are becoming more selective about what they eat. As incomes rise and awareness about nutrition spreads, people are seeking snacks that deliver on both health and flavour. According to market research, the Indian snacks industry hit Rs 42,695 crore in 2023 and is projected to more than double to Rs 95,522 crore by 2032, growing at a CAGR of just over 9%.
Let’s Try is betting big on being part of that future—and with fresh funding in hand, it looks like they’re just getting warmed up.
