FitFeast, the homegrown food startup that wants to make protein-packed snacks taste like actual food (not cardboard), has just raised ₹5.5 crore in seed funding. The round was led by Gurugram-based Inflection Point Ventures (IPV), with backing from wellness investor Raghav Singhal (Swasthum Wellness) and Santosh Govindaraju.
Started in 2021 by Aditya Poddar—an ex-analytics guy who dropped the spreadsheets for smoothies—FitFeast has been quietly building a cult following among health-conscious Indians who love their masala as much as their macros.
Their lineup? Think peri peri protein chips, malai kulfi-flavored shakes, dessert bars that don’t taste like regret, and nut butters that actually pack a punch. It’s a menu built for those who want to hit their protein goals without giving up taste (or their Indian cravings).
The startup plans to use the fresh funding to grow across multiple channels—direct-to-consumer (D2C), marketplaces, and quick commerce platforms—while also ramping up its marketing and leadership hires. A big part of their next move involves creating more India-specific, high-protein snacks that don’t compromise on flavor or quality.
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“Protein is finally having its moment in India,” said Vinay Bansal, founder of IPV. “FitFeast is showing that you don’t need to suffer through bland food to eat healthy.”
The brand’s big break came earlier this year, when Poddar pitched FitFeast on Shark Tank India in March 2025. He didn’t walk away with a deal, but he did leave a mark—with viewers and investors alike. Sharing his own 20 kg weight-loss journey on national TV turned out to be the spark that caught attention, especially among athletes.
Now, FitFeast has cricketing firepower behind it. Former Australian all-rounder Shane Watson and India’s own Axar Patel have come on board as both investors and brand ambassadors.
With more people waking up to the importance of protein, and a strong flavor-first strategy, FitFeast is betting that the future of fitness in India might just be snackable.
