Thiruvananthapuram-based MyDesignation has landed ₹10.7 crore (roughly $1.25 million) in seed funding to scale up its operations and make a stronger mark on India’s fast-evolving fashion scene. The round was led by Multiply Ventures, with contributions from Veltis Capital, Sattva Ventures, Dominor Investment Holdings, and Green Trunk Ventures.
Started in 2020 by Swaroop Krishnan and Gopika B Raj—who also happen to be husband and wife—MyDesignation has grown into a bold, youth-focused fashion label that blends quality craftsmanship with mass-market accessibility. The brand is rooted in the idea of “expressive fashion”—clothing that helps people wear their identity out loud, without breaking the bank.
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With this fresh capital, the company plans to boost its team strength, sharpen its tech stack, and push into physical retail while exploring new regions. A large part of the strategy also includes listening more closely to its audience—a 400,000-strong community on Instagram that’s known for actively shaping designs and giving real-time feedback.
