Estailo, a rising homegrown fashion accessories brand with Korean influences, has bagged Rs 75 lakh in seed funding from venture studio Wolfpack Labs. The capital infusion comes at a time when the startup is actively expanding both online and offline, positioning itself as a go-to label for affordable, trendy accessories aimed at India’s Gen Z and young millennials.
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Founded in 2023, the Delhi-based D2C brand has quickly built momentum, now handling over 1,500 daily orders through its own platform. Its core appeal lies in offering stylish, impulse-friendly products at pocket-friendly prices—an equation that’s resonated strongly with its target audience.
The company runs with a tight-knit 70-member team, 90% of whom are women—a fact founder and CEO Sangeeta Dudeja believes has added a layer of authenticity and emotional intelligence to the brand’s aesthetic and customer experience.
Wolfpack Labs hasn’t just invested capital—they’ve rolled up their sleeves to help streamline Estailo’s backend, strengthening supply chain logistics and operational systems. Within just three months of closing the round, Estailo doubled its revenue and reported a surge in returning buyers.
“From the very beginning, we wanted to make high-style, low-cost accessories accessible to young Indian women without cutting corners on quality,” said Dudeja. “With Wolfpack’s support, we’ve gone from idea to execution faster than we imagined.”
Looking ahead, Estailo is getting ready to broaden its presence—both digitally and physically. It’s eyeing quick-commerce platforms and short-term retail formats like pop-ups to increase visibility in high-footfall zones. The brand is also experimenting with new product categories and sales formats to keep up with fast-changing tastes and digital habits of its customer base.
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With a mix of bold design, price accessibility, and strong execution, Estailo is betting big on India’s growing appetite for fashion that’s fast, fun, and fiercely expressive.
