Biryani Blues, the dum biryani-focused QSR chain born out of a couple’s shared love for authentic flavours, has secured $5 million in fresh capital ahead of its Series C. The round was led by Yugadi Capital, a new investment arm launched by Carpediem Capital, with support from other unnamed backers.
The fresh funds will help the brand fire on multiple fronts—from adding new outlets and hiring talent to beefing up logistics and backend systems. Co-founder Raymond Andrews said the brand is planning to roll out 100+ new stores over the next three years, with a focus on high-footfall locations like popular markets and malls across North India.
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Launched in 2013 by Raymond and Aparna Andrews, Biryani Blues currently operates under Thea Kitchen Pvt. Ltd. and runs 68 outlets, with a growing presence in North India and Bengaluru. With an omni-channel approach—serving customers via dine-in, takeaway, and delivery—the brand clocks over two lakh orders per month and recently hit an Annual Recurring Revenue (ARR) of ₹100 crore.
Hiring is a key piece of the puzzle, too. As expansion accelerates, the company is actively building out teams across store operations, logistics, and corporate roles to keep pace with growth without compromising execution.
“We spent the last year tightening operations and turning profitable. That’s helped us stand out in a crowded space,” Raymond Andrews shared. “Right now, the priority is solidifying our leadership in North India. Once we’ve built depth here, we’ll look at going wider.”
The company ended FY25 with $10 million in revenue, and the latest round bumps its valuation up to $30 million.
Arvind Nair, Chairman of Carpediem Capital, backed the team’s long-term vision. “The Biryani Blues story has been built steadily over the last decade. This investment is a reaffirmation of our belief in their ability to scale with discipline and consistency.”
This isn’t the first time the brand has been backed by institutional capital. It previously raised $5 million in Series B from Rebel Foods in FY22, and $2 million in Series A from Carpediem’s first fund during FY17.
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The company has made its ambitions clear: to dominate the biryani QSR space one outlet at a time. As its tagline boldly reminds everyone—“Think Biryani, Think Biryani Blues.”
