Beat22, a rising platform built to support music creators in licensing and selling their work, has raised seed funding in a round led by SucSEED Indovation Fund. Other backers include Chandigarh Angel Network (CAN) and investor Prateek Toshniwal. The exact amount hasn’t been disclosed, but the company says it’s enough to help fuel its next phase of growth.
At its core, Beat22 is trying to fix a part of the music world that often gets overlooked—the creation side. While streaming has made music easier to distribute and discover, the process of making music, licensing it, and getting paid remains tangled and underdeveloped—especially in Asia. Beat22 is aiming to change that, offering a dedicated space where independent musicians can license, sell, and monetise their tracks without losing control or getting lost in the noise.
Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market
What sets Beat22 apart from global players is its focus on local flavour. It’s built with the Asian music community in mind—especially artists producing regional, vernacular, and culturally specific sounds. These are genres and beats that rarely find proper representation or buyers on Western platforms.
To make this work, Beat22 has built a suite of tools tailored to working musicians. That includes lead generation based on user activity, real-time negotiation features, instant licensing workflows, direct payments, and a growing pool of monetisation services—all designed to simplify the business side of making music.
Ashish Sudhera, founder and CEO, explained the motivation behind the platform: “For a long time, the music industry was split between creators and the businesses that distributed their work. Streaming helped bridge that gap to some extent—but the monetisation of music creation itself has remained messy and disorganised. Beat22 wants to bring structure where there’s chaos, giving artists a way to earn from the first beat they produce.”
Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad
This isn’t SucSEED’s first time backing early-stage tech with a clear niche—previously, the fund invested in SitePace, a Mumbai-based startup focused on AI-driven construction monitoring.
